Does Your Brand Care As Much As It Cleans?

Does Your Brand Care As Much As It Cleans?

An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...
Q&A with Rory Rowland

Q&A with Rory Rowland

Rory Rowland is a mentor, colleague and friend. He’s been a faithful coach through the years, both before On The Mark Strategies and since. But I’m not the only one Rory has coached. He recently launched a new employee coaching program that teaches credit union and...
7 Tips to Wow Your Members

7 Tips to Wow Your Members

Last week I taught at Southwest CUNA Management School. I’ve been on faculty there for more than 10 years, and let me tell you: these students are amazing. We talked about branding and how credit union employees living a brand involves more than wearing a logo shirt....
The Magic Wand Effect at Your Bank or Credit Union

The Magic Wand Effect at Your Bank or Credit Union

Plenty of childhood stories and moral tales involve the use of a magic wand (or some other instrument of supernatural power). With it, a character can, with a simple wave of the hand, go back in time to right all wrongs and re-plot the course of history. Of course,...