Top 5 Marketing Tasks for 2019

Top 5 Marketing Tasks for 2019

Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless...
Do Consumers Love You Like They Love Ranch Dressing?

Do Consumers Love You Like They Love Ranch Dressing?

How much do your members or customers love you? Enough to decorate their house with your logo? Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its...
How Raising a Puppy is Like Branding

How Raising a Puppy is Like Branding

“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
Three Words For Every Financial Marketer Today

Three Words For Every Financial Marketer Today

After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep up with industry changes. And as a former credit...
How To Consistently Engage Employees With Your Brand

How To Consistently Engage Employees With Your Brand

Branding your credit union or bank does not work without your employees. No matter what you say your brand vision is, if your employees don’t live it every single day it doesn’t matter. Raddon, a Fiserv company, found that 55 percent of financial institution employees...