Read This Book To Create Powerful Moments

Read This Book To Create Powerful Moments

When it comes to marketing and branding we tend to think about big strategic issues. Who we are trying to reach. What our messaging is. How can we best communicate how we are different. But maybe we should also start thinking about moments. That is the premise from a...
Branding Is Not Solely Up to Marketing

Branding Is Not Solely Up to Marketing

Whew. It’s so good to get that off my chest. As a former financial institution marketing executive, the idea that the brand is solely the responsibility of marketing is a heavy (and false) weight to bear. For your bank or credit union brand to achieve success,...
3 Fs to Strategic Planning

3 Fs to Strategic Planning

Growth-minded banks and credit unions make a considerable investment of time, energy and resources in their strategic planning process. Join On The Mark Strategies founder and president Mark Arnold as he discusses the “3 Fs to Strategic...
Four Questions Marketers Should Ask Every Week

Four Questions Marketers Should Ask Every Week

Marketers are asked a lot of questions. What is the result from this campaign? When you are going to have that project complete? When is the website going to be updated? What do you do every day? Okay, maybe that last question is a bit harsh (but I’m betting if you...
Make Your Own Products a Marketing Priority

Make Your Own Products a Marketing Priority

While traveling through Oklahoma recently, I made a quick stop at Braum’s, a regional ice cream and fast food establishment. I ordered the standard combo meal and was caught off guard when the person at the register asked me if I’d like a chocolate or vanilla shake...
Strategic Lessons From the Toys R Us Death

Strategic Lessons From the Toys R Us Death

I have to admit: a part of my childhood died when Toys R Us filed for bankruptcy. I vividly remember going to their stores, playing with every toy on my wish list while singing their jingle (“I don’t wanna grow up because if I did, I wouldn’t be a Toys R Us kid!”). My...
Focusing on What’s Really Important

Focusing on What’s Really Important

Strategic plans mean different things to different people. Obviously, you’ll have a great diversity of opinion at the average strategic planning table. The CEO is pulling for one thing, the CFO another and marketing for something probably entirely different. One...