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Culture Trumps Comp

You know the tune: “Money, money, money, money. Money.” The one by the O’Jays (For the Love of Money). We often think that when it comes to motivating or keeping our employees engaged it’s all about the money. Turns out that may not be the case. According to a podcast...

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2018 Marketing Trends: Three “Ls”

I recently had the opportunity to appear on CU Broadcast with Mike Lawson to discuss 2018 marketing trends. During that show, we talked about what top issues are effecting credit unions as they prepare for the upcoming year with their marketing efforts. We...

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Is Your Brand Memorable?

While many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for...

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Is Your Brand Bred, Fed and Led?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies An old maxim about conventional military forces goes something like this: "To be successful, an army must be bred, fed and led.” The same three things apply to your bank or...

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