CASE STUDY:

Blue Eagle Credit Union

SITUATION

Formerly known as Roanoke Postal Credit Union, the credit union found itself in need of a new name after switching to a community charter.

ACTIONS

Mark worked with the credit union through every aspect of its name change and re-branding process, including all messaging and communication plans and a name change toolkit. Mark also offered critical ongoing training for credit union management and staff on branding and best practices for member and potential member communications.

RESULTS

Roanoke Postal Credit Union took on the new name Blue Eagle Credit Union. With Mark’s assistance, the credit union saw a one-year growth including 16.5% loan growth, 11.5% asset growth and 5.13% net membership growth. Laurissa Grubb, Blue Eagle Credit Union vice president of marketing said “With branding it is not a one and done thing. It is easy to get busy with your day-to-day. Your brand must be a top priority: you have to focus on it daily, monthly, quarterly and yearly.

 

Location: Roanoke, Virginia
Assets: $146,000
Members: 16,000

Your attention to detail, objective perspective and insight during each step in the process allowed us to focus on developing a name and brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years. The brand discovery and training sessions were extremely beneficial to all involved and really set the bar for excitement, buy-in and success. It is our desire to make a positive difference in the lives of our members. Thank you for being a positive difference for our credit union.

Jeff Thompson

CEO, Blue Eagle Credit Union