CASE STUDY:

Forge Credit Union

SITUATION

PSTCU had a name that no longer reflected its core member base and was limiting its ability to grow. The credit union wanted a new name that was more inclusive of its current and potential field of membership.

ACTIONS

On The Mark Strategies began by conducting a branding workshop which helped the credit union’s executive team identify a clear vision, key demographics, messaging and brand identity. With those branding elements in place, On The Mark Strategies then navigated credit union executives through the name change process, which includes selecting a name and putting it through the proper legal channels to ensure it doesn’t belong to someone else. On The Mark Strategies also developed the credit union’s creative elements, including a new logo and website. All credit union employees participated and completed the brand and name change training.

RESULTS

PSTCU became Forge Credit Union. The credit union introduced its new name and logo to members. The new website went live this month. Internally, employees have bought into the new name and brand and the reason for the name change. The brand now has a cohesive look and feel and is positioned for future growth.

 

Location: Upper Darby, Pennsylvania
Assets: $35 million
Members: 3,500

On The Mark Strategies took a very difficult process and made it very easy for us. Their expertise is wonderful. They remember all the details a small credit union like mine would never think. They hold your hand through it and they make you believe you can do it, and eventually you do.

Forge Credit Union