CASE STUDY:

UniWyo Federal Credit Union

SITUATION

UniWyo Federal Credit Union needed a brand that would resonate with its member the way it’s attractive logo did. It also needed a member experience program that would enable its employees to live its brand by forming deeper relationships with members.

ACTIONS

UniWyo hired On The Mark Strategies to navigate the leadership team through a branding process. The leadership team participated in a brand workshop to define key branding factors like their brand vision and messaging. With our help, they launched the brand at a one-day brand camp in which all employees learned about the brand. The next phase was creating a member experience program. On The Mark Strategies facilitated that process, as well, and trained all employees on how to live the UniWyo brand in their specific job roles.

RESULTS

UniWyo Federal Credit has experienced a considerable increase in paid out referrals from members since launching its new brand and member experience program. The credit union has also taken member connections to a deeper level. “We’ve gone from being nice people to actually serving the members,” said Tara Springsteen, VP of Operations for UniWyo FCU. “We uncover the needs they have and we look for solutions that will make our members’ lives better.”

 

 

Location: Laramie, Wyoming
Assets: $317.5 million
Members: 27,000

I thought it was phenomenal the level of thought and effort that was put into the branding – how we should serve members, how we should treat members, how it all comes together. Everything is integrated. It’s part of our culture. We actually engage with our staff to help them understand why it’s important and why it’s meaningful for our membership and why it’s meaningful to our credit union. On The Mark Strategies guided us through all of that.

Dave Krause

CEO, UniWyo Federal Credit Union