Is Your Branch a Consumer Bermuda Triangle?

Is Your Branch a Consumer Bermuda Triangle?

You’ve probably heard stories about the Bermuda Triangle; that spooky stretch of open water lying roughly between Miami, Puerto Rico and Bermuda. Whether you put any stock in paranormal tales of missing ships, planes and people is a matter of choice. What is certain...
Your Brand Doesn’t Have To Be Scary

Your Brand Doesn’t Have To Be Scary

While working with a client during a recent brand workshop, a member of the credit union leadership team offered a sage comment. After two days of intensive brand education and discussion, he kicked back, smiled and said “You know what? I learned branding isn’t really...
Breaking Brand Habits

Breaking Brand Habits

“So in the majority of other things, we address circumstances not in accordance with the right assumptions, but mostly by following wretched habit.” – Musonius Rufus, Roman Philosopher Habit. Routine. The way we do things. The way we’ve always done things....
Dirty Brands: How Clean Is Your Brand?

Dirty Brands: How Clean Is Your Brand?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies A few days ago, I made an early morning trip to a local big-box athletic supply store in search of new walking shoes. I entered the store as one of the first customers of the...
Culture Trumps Comp

Culture Trumps Comp

You know the tune: “Money, money, money, money. Money.” The one by the O’Jays (For the Love of Money). We often think that when it comes to motivating or keeping our employees engaged it’s all about the money. Turns out that may not be the case. According to a podcast...
Is Your Brand Memorable?

Is Your Brand Memorable?

While many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for...
Your Brand is More Cultural than Collateral

Your Brand is More Cultural than Collateral

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies During a recent discussion about branding with a credit union marketing audit client, a recurring theme surfaced. The client referred to specific marketing collateral (such as...
Is Your Brand Bred, Fed and Led?

Is Your Brand Bred, Fed and Led?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies An old maxim about conventional military forces goes something like this: “To be successful, an army must be bred, fed and led.” The same three things apply to your bank...