7 Tips to Wow Your Members

7 Tips to Wow Your Members

Last week I taught at Southwest CUNA Management School. I’ve been on faculty there for more than 10 years, and let me tell you: these students are amazing. We talked about branding and how credit union employees living a brand involves more than wearing a logo shirt....
Service Is More Than Being Nice

Service Is More Than Being Nice

Talk to any credit union or bank executive for more than five minutes and more than likely the topic of a sales and service culture will arise. Phrases like “what makes us different is our service,” “we focus on serving our consumers and not selling to them,” or “we...
Advice Trumps Service

Advice Trumps Service

Service, service, service. Ask any credit union or community bank in the country what differentiates themselves in the market and typically that is what you’ll hear: service. But let’s get real. If everyone says they are competing on service, then in reality that...