Strategic Planning and the Power of No

Strategic Planning and the Power of No

After many years of helping facilitate bank and credit union strategic planning sessions, I can safely say one thing: people love adding to their “to do” list. For the most part, this is a good thing. After all, that’s what strategic planning...
Is Your Brand Memorable?

Is Your Brand Memorable?

While many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for...
In Branding, Nobody Is “Just a Teller”

In Branding, Nobody Is “Just a Teller”

Taylor W. Wells, Communications Director for On The Mark Strategies, authored this entry. While conducting a recent two-day, deep-dive member engagement program training with a client, a discussion arose about individual roles as related to the overall brand. As part...
Go for Brand Loyalty Beyond Reason

Go for Brand Loyalty Beyond Reason

When discussing the importance of brand loyalty with banks and credit unions, we often touch upon the importance of “lovemarks.” Lovemarks are, as described by their website, “… the future beyond brands, they inspire loyalty beyond reason and deliver beyond your...

How to Market To People Not Like You

I recently had the opportunity to hear Kelly McDonald keynote a session at the National Speakers Association on “How to Market To People Not Like You.” It is based on a book with a similar title: Crafting the Customer Experience for People Not Like You: How To Delight...