Reaching the Female Millennial Market

Reaching the Female Millennial Market

Most statistics indicate Millennials now comprise about 25% of the total US population. That equates to roughly 81 million people. Millennial females make up about half that number, or around 40 million people. As the rise of the millennial generation continues, bank...
Marketing to Millennials With Kids

Marketing to Millennials With Kids

You cannot market to the Millennial parent the same way you marketed to the Gen. X or Baby Boomer parent. If you want to learn what adjustments you should make to your marketing strategy with this unique group, then I highly suggest you read Millenials with Kids.

Millennials are NOT Slackers

I had a very interesting (and in some ways disturbing) conversation last week about the work ethic of millennials – people born in the 80s and 90s. A friend of mine mentioned how his company was focused on hiring more millennials to fill open job positions. He also...