The Magic Wand Effect at Your Bank or Credit Union

The Magic Wand Effect at Your Bank or Credit Union

Plenty of childhood stories and moral tales involve the use of a magic wand (or some other instrument of supernatural power). With it, a character can, with a simple wave of the hand, go back in time to right all wrongs and re-plot the course of history. Of course,...
Read This Book To Create Powerful Moments

Read This Book To Create Powerful Moments

When it comes to marketing and branding we tend to think about big strategic issues. Who we are trying to reach. What our messaging is. How can we best communicate how we are different. But maybe we should also start thinking about moments. That is the premise from a...
Four Questions Marketers Should Ask Every Week

Four Questions Marketers Should Ask Every Week

Marketers are asked a lot of questions. What is the result from this campaign? When you are going to have that project complete? When is the website going to be updated? What do you do every day? Okay, maybe that last question is a bit harsh (but I’m betting if you...
Make Your Own Products a Marketing Priority

Make Your Own Products a Marketing Priority

While traveling through Oklahoma recently, I made a quick stop at Braum’s, a regional ice cream and fast food establishment. I ordered the standard combo meal and was caught off guard when the person at the register asked me if I’d like a chocolate or vanilla shake...
Three Consumer-Friendly Marketing Tips

Three Consumer-Friendly Marketing Tips

As banks and credit unions continue to attempt wooing the hearts, minds and pocketbooks of consumers, marketers must find increasingly people-friendly ways to achieve this goal. It’s only by growth (both acquiring new consumers and increasing existing consumer...
Three Blunders of Social Media Marketing

Three Blunders of Social Media Marketing

Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8...