Three Words For Every Financial Marketer Today

Three Words For Every Financial Marketer Today

After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep up with industry changes. And as a former credit...
Pumpkin Spice Used Car Loans?

Pumpkin Spice Used Car Loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:     I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night football,...
The Magic Wand Effect at Your Bank or Credit Union

The Magic Wand Effect at Your Bank or Credit Union

Plenty of childhood stories and moral tales involve the use of a magic wand (or some other instrument of supernatural power). With it, a character can, with a simple wave of the hand, go back in time to right all wrongs and re-plot the course of history. Of course,...