Read This Book To Create Powerful Moments

Read This Book To Create Powerful Moments

When it comes to marketing and branding we tend to think about big strategic issues. Who we are trying to reach. What our messaging is. How can we best communicate how we are different. But maybe we should also start thinking about moments. That is the premise from a...
Four Questions Marketers Should Ask Every Week

Four Questions Marketers Should Ask Every Week

Marketers are asked a lot of questions. What is the result from this campaign? When you are going to have that project complete? When is the website going to be updated? What do you do every day? Okay, maybe that last question is a bit harsh (but I’m betting if you...
Make Your Own Products a Marketing Priority

Make Your Own Products a Marketing Priority

While traveling through Oklahoma recently, I made a quick stop at Braum’s, a regional ice cream and fast food establishment. I ordered the standard combo meal and was caught off guard when the person at the register asked me if I’d like a chocolate or vanilla shake...
Three Consumer-Friendly Marketing Tips

Three Consumer-Friendly Marketing Tips

As banks and credit unions continue to attempt wooing the hearts, minds and pocketbooks of consumers, marketers must find increasingly people-friendly ways to achieve this goal. It’s only by growth (both acquiring new consumers and increasing existing consumer...
Three Blunders of Social Media Marketing

Three Blunders of Social Media Marketing

Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8...
Banned Crutch Words for 2018

Banned Crutch Words for 2018

Every bank or credit union has its own unique way of handling internal communications. How well you communicate with staff has far-reaching implications, including your culture and brand. However, there are good ways to communicate and not-so-good ways to communicate....
Is Your Marketing Plan Drifting?

Is Your Marketing Plan Drifting?

Most marketers start the New Year running. We get our track shoes on and we begin implementing all those creative plans we put together in the fourth quarter last year. But before too long other priorities other than our marketing plan arise. If we are in financial...