Three Blunders of Social Media Marketing

Three Blunders of Social Media Marketing

Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8...
Banned Crutch Words for 2018

Banned Crutch Words for 2018

Every bank or credit union has its own unique way of handling internal communications. How well you communicate with staff has far-reaching implications, including your culture and brand. However, there are good ways to communicate and not-so-good ways to communicate....
Is Your Marketing Plan Drifting?

Is Your Marketing Plan Drifting?

Most marketers start the New Year running. We get our track shoes on and we begin implementing all those creative plans we put together in the fourth quarter last year. But before too long other priorities other than our marketing plan arise. If we are in financial...
Don’t Let Research Become Procrastination

Don’t Let Research Become Procrastination

Member or customer surveys. Net promoter scores. Mystery shops. Focus groups. Marketing customer information files (MCIF). Web analytics. When it comes to gathering research there is certainly no shortage of options for financial institutions. But with all that...
2018 Marketing Trends: Three “Ls”

2018 Marketing Trends: Three “Ls”

I recently had the opportunity to appear on CU Broadcast with Mike Lawson to discuss 2018 marketing trends. During that show, we talked about what top issues are effecting credit unions as they prepare for the upcoming year with their marketing efforts. We...