Four Competitors to Compare

Four Competitors to Compare

Whether you are conducting a strategic planning session, developing your marketing plan or creating your brand, knowing your competitors is a key to success. As Sun Tzu said in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a...
3 Fs to Strategic Planning

3 Fs to Strategic Planning

Growth-minded banks and credit unions make a considerable investment of time, energy and resources in their strategic planning process. Join On The Mark Strategies founder and president Mark Arnold as he discusses the “3 Fs to Strategic...
Focusing on What’s Really Important

Focusing on What’s Really Important

Strategic plans mean different things to different people. Obviously, you’ll have a great diversity of opinion at the average strategic planning table. The CEO is pulling for one thing, the CFO another and marketing for something probably entirely different. One...