Four Budget Priorities For 2019

Four Budget Priorities For 2019

September is here. Leaves are falling. Football fans are cheering. Temperatures are dropping. And credit union and bank marketers everywhere are preparing their 2019 budgets. As we enter bank and credit union strategic planning season, financial marketers turn their...
Four Competitors to Compare

Four Competitors to Compare

Whether you are conducting a strategic planning session, developing your marketing plan or creating your brand, knowing your competitors is a key to success. As Sun Tzu said in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a...
3 Fs to Strategic Planning

3 Fs to Strategic Planning

Growth-minded banks and credit unions make a considerable investment of time, energy and resources in their strategic planning process. Join On The Mark Strategies founder and president Mark Arnold as he discusses the “3 Fs to Strategic...