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“Mark Arnold provided training on brand marketing for San Antonio City Employees Federal Credit Union in 2003 at a time when we were just beginning to build brand awareness both internally and externally. Mark’s half-day sessions included definition of branding, a history of branding, what branding includes and how everyone in the Credit Union works to deliver the brand promise to members. This training created an understanding of the expectation that every employee is a marketer of our organization.”

Eve Hernandez, VP Marketing,
San Antonio City
Employees Credit Union
($279 million, TX)


 

 

Consulting Services

Mark Arnold can “help mark your business for success” through his consulting services.

He has worked with fnancial institutions and credit unions ranging in size from $32 million to $1.8 billion. Not a mere consultant, Arnold partners with businesses to help them achieve their desired strategic goals. He can assist your organization with the following areas:

 

Mark has conducted numerous planning sessions for organizations all across the United States. Using his strategic planning model, he brings facilitating, training and team building skills to the planning environment. With over 15 years experience, Mark also provides a broad background including marketing, loans, collections and management.

His long-range planning process includes all or some of the following steps:

  • Confidential, written pre-session survey completed by participants prior to the session (questions include situation analysis, direction an organization should take, etc.).
  • Team building
  • SWOT analysis (strength, weakness, opportunities, threats)
  • Top issues
  • Priority ranking (“If you were ruler of the business for a day”)
  • Tactics (action steps, timelines, persons responsible, tentative budgets, etc.)

With an ability to work with board and management organizations and credit unions walk away not only with a strategic focus, but tactical action plans developed together during the planning session.

Sales and Service Training
The most productive businesses today are ones that focus their staff on customer service. However, most employees don’t naturally provide that “wow” service to your members. They need practical training on how best to meet your members’ needs.

Mark offers numerous sales and service training options, including his unique generational training, which helps employees improve their selling skills by seeing members through a generational lens. Other staff training options include traditional customer service skills (knowing the member’s name, identifying the member’s needs, matching the member’s needs with the credit union’s products and wowing the member). As author of “My Best Service Ever,” Mark has unique instights for how to wow your customers.

 

 

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