NAMING:

Embark Credit Union

Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with Loudthought for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls Teachers Federal Credit Union felt their name and identity were too limiting. Through On The Mark Strategies brand workshop and creative process, Great Falls Teachers Federal Credit Union became Embark Credit Union. Embark’s new tagline sums up their dynamic new image: “Your journey begins here.”

Highlighted below are several slides from the branding and naming process: