BRANDING:

Embark Credit Union

Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with Loudthought for a rename and rebrand. Originally founded as an educator’s credit union, the community-chartered Great Falls Teachers FCU felt their name and identity were too limiting. Through the Loudthought branding process, Great Falls Teachers FCU became Embark Credit Union. Along with it’s new name, Embark also adopted an energetic new logo and look, incorporating the adventurous legacy of Great Falls, an important stop along Lewis and Clark’s historic journey west. Embark’s new tagline sums up their dynamic new image: “Your journey begins here.”