BRANDING:

Blue Eagle Credit Union

Roanoke Postal Employees Credit Union, a Virginia-based financial cooperative, partnered with On The Mark Strategies in 2013 to rename and rebrand the credit union. Founded in 1948 by U.S. Postal Service employees, the credit union had recently obtained a community charter, seeking to provide financial services to a broader market and position itself for growth in the coming years. To appeal to this wider audience, Roanoke Postal sought to revamp their logo and brand. As a result of these initiatives, the newly christened Blue Eagle Credit Union is experiencing record growth.

Roanoke Postal Employees Credit Union Logo – Previous Name & Logo

Blue Eagle – New Name & Logo

“We have a brand that really connects with our entire membership and will successfully carry our credit union through another 60+ years.”
– CEO Jeff Thompson