NAMING:

Mobility Credit Union

Mobility (formerly Your Community Credit Union) had plateaued and needed to increase membership and appeal to a younger audience. Mobility decided a new name and brand was in the best interest of their credit union. On The Mark Strategies extensive experience in naming and branding gave Mobility a greater sense of confidence to assist them with their monumental transition. On The Mark Strategies attention to detail, objective perspective, and insight made each step of the process run smoothly. The rebrand was instrumental in connecting with their existing members as well as targeting and acquiring younger audiences. Other brand items included a new logo, tagline, responsive website, and marketing materials.

Highlighted below are several slides from the branding and naming process: