NAMING:

Wellspring Credit Union

Wellspring Credit Union was chartered in 1958 as Orange Firestone Employees Federal Credit Union, when the hardworking men and women of the Firestone Polymers plant in Orange, TX, pooled together $26,000.

In an effort to send a stronger message of their passion to provide their members the ultimate financial experience, they changed their name to Wellspring Federal Credit Union in August 2014. Wellspring, defined as “an abundant source”, describes their personality as a unique resource for their members in meeting their many financial needs. On The Mark Strategies was involved in the branding sessions and presented a variety of names for consideration.

Highlighted below are several slides from the branding and naming process: