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>> Generations
Pearl
Harbor or Pearl Jam? Marketing Across The Generations
Rotary phones. Touch-tone phones. Cell phones. Each generation
identifies itself with unique cultural images. Consumers
active in today’s marketplace can also be divided
into four distinct groups: Matures, Baby Boomers, Xers
and Dot Comers. Your willingness and adaptability as an
aggressive marketer will determine how successful you are
in reaching and bridging these critical age ranges. As
a credit union marketing executive, Arnold gives
key points on how to conduct generational marketing. This
session provides:
- An overview of Matures, Baby Boomers,
Generation X and Generation Y
- Practical ways credit unions can market
to each generation
- Financial products each generation
finds appealing
Why Y: Strategies To Reach The Dot-Com Generation
“Never trust anyone over 30.” If that popular
movie line is correct, how can credit unions reach anyone
under 30? For credit unions to survive in the future, they
must successfully market to the 18-35 year old age segment.
Arnold presents information about one of the most misunderstood
groups of people: the Dot-Com Generation. This session
provides:
- An overview of the Dot-Com Generation
- Practical
ways credit unions can market to Dot-Comers
- Financial products
Dot-Comers find appealing
Earrings
or Noserings? Connecting with
Different Generations on
the Front Line
Rotary phones. Touch-tone phones. Cell phones. Smart phones.
Each generation identifies itself with unique cultural
images. But what happens when different generations meet
on the front lines? Credit unions often have front line
staff from one generation trying to connect and cross-sell
to a member from another generation. A credit union staff’s
willingness to understand and bridge the different generations
will increase your front lines service and selling success.
This session covers:
- An overview of Matures, Baby
Boomers, Generation X and Generation Y
- Using social media
to reach members
- Service and selling tips for
different generations
- Talking points to uniquely service
and sell to each generation
When Employees Act Their Age: Generational Differences
in the Workplace
Work as duty. Work as means to leisure. Work as a challenge.
Different generations approach employment differently.
Employees active in today’s labor market are divided
into four distinct groups: Matures, Baby Boomers, Xers
and Dot Com Generation. Your willingness and adaptability
as a progressive supervisor will determine how successful
you are in managing and bridging these critical age ranges.
As a manager of multiple generations, Arnold gives critical
points on how to better work with each unique group.
This session provides:
- An overview of Matures, Baby Boomers
and Generations X and Y
- Making the work environment appealing
to different generations
- Supervising various generations
- Creating intergenerational
Xasperating
to Xillerating (How To Work With Generations X & Y)
“I don’t understand my Xer employees,” is
a refrain heard often among credit union officials. Relating
better to GenX employees helps credit unions improve their
productivity. This session offers:
- An overview of Generations X and Y
- Making the work environment appealing to Generations
X and Y
- Supervising Generations X and Y
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