• Blogs & Twitter
• Books, CDs, White
  Papers & DVDs
• See Mark Speak

“Mark Arnold is a rare and wonderful find! He uses interactive, highly creative methods to engage the participants. And Mark is so easy to work with! Whenever I suggest ideas for changing up the curriculum, he responds positively and comes up with new ideas beyond my expectations. Definitely a diamond in the credit union world!”

Angela Prestil,
Director of Learning Events,
Credit Union National Association

Social Media Made Simple
Blogs. Facebook. Twitter. YouTube. Flickr. MySpace. Web 2.0. It’s enough to make anyone’s head spin. But understanding and using social media effectively is a key strategy for credit unions connecting with their members. This session covers everything you need to know about social media: from the basic to the advanced. Social media is not about using all the new toys to be hip, but rather about engaging your members. As a marketing executive and author of two blogs, Arnold provides thoughtful insights for credit unions to consider. This session covers:

• Social media overview
• Using social media to reach members
• Incorporating social media into marketing and strategic plans
• Social media tips and tactics

eMerging Technologies & Mobile Marketing
IM. Live chat. Text alerts. Social networking. Viral marketing. Blogs. Podcasting. Are these emerging technology marketing trends or just the latest fads that will fade away? As the marketing and technology fields merge, marketing executives must have a firm grasp on the latest technologies and how to best use them to reach their members. As an award winning marketing executive and author, Arnold provides thoughtful insights for credit unions to consider. This session will cover:

• Technology strategies and trends
• eMerging technologies
• Benefits & best practices
• Implementation tactics

Star Wars For Your Credit Union: Technology Strategy & Planning
With the dawn of the 21st century, credit unions can no longer wait to embrace technology. How can credit unions incorporate technology? As a credit union technology executive, Arnold provides information on how your credit union can brace itself for the rapid pace of technological changes. This topic covers:

• How to assess your technological needs
• Technology plan basics
• Technology planning tips
• Upcoming trends

Excelling With E-Commerce: Electronic Marketing
Too many credit union officials think of marketing as direct mail, advertising and news-letters. Technology has changed the way credit union officials can reach their members. As a marketing executive, Arnold shares ideas to market products and services using technology. This topic covers:

• E-mail marketing
• Using the Web to reach your members
• Ditching mass marketing