Topic
Summaries
Below are topics in multiple
fields, including marketing, technology, human resources
and strategic planning. Presentations are customizable
to meet specific needs and are available for various
audiences including management, staff and directors.
Read a few samples below or click on a PDF to download
a complete listing.
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Pearl
Harbor or Pearl Jam? Marketing Across The Generations
Rotary phones. Touch-tone phones. Cell phones. Each generation
identifies itself with unique cultural images. Consumers
active in today’s
marketplace can also be divided into four distinct groups:
Matures, Baby Boomers, Xers and Dot Comers. Your willingness
and adaptability as an aggressive marketer will determine
how successful you are in reaching and bridging these critical
age ranges.
As a credit union marketing executive, Arnold
gives key points on how to conduct generational marketing.
This session provides:
- An overview of Matures, Baby Boomers,
Generation X and Generation Y
- Practical ways credit
unions can market to each generation
- Financial products each generation
finds appealing
Got
Brand? Successful Credit Union Branding Strategies
Does your credit union have a strong brand identity? When
your members see your credit union’s logo or hear
the credit union’s name, does a consistent image
come to mind? By giving brands distinctive qualities, brand
marketers create loyalty for their products, services and
credit union.
Having led his credit union through a name
change process, Arnold provides practical information on
what to do and not do with your credit union’s
brand. This session provides:
- The lexicon of branding
- Brand benefits
- Tactics for implementing
a branding program
- Brand consistency
Think
Huge: How to Elevate Your Life and Your Credit Union
In late 2002, owners of the different looking casual shoes “Crocs” sold
about 1,000 pairs of shoes over one weekend. When sharing
their idea with a new business partner, he had two words
for them: “think
huge.” Just four years later, Crocs were selling
over 6 million pairs of shoes per year. How did they go
from 1,000 to six million pairs: they thought huge. How
do you build a successful career and life: you think huge.
This session provides:
- Think vision
- Think passion
- Think people
- Think learning
As a motivational speaker, Arnold
provides insights from his adventures climbing the
tallest peak in the continental United States (Mt.
Whitney) and running marathons.
Top
10 Marketing Trends Every Director Should Know
Credit unions must become savvy marketing organizations
to survive in the future, which means their board members
must have a working knowledge of this key field.
As a marketing
executive and author, Arnold provides thoughtful insights
for credit unions to consider. This
session examines trends including:
- Marketing & technology fields merging
- CRM will
dominate
- Sales culture rules!
Note: This session can be modified for staff and managers.
eMerging
Technologies & Mobile Marketing
IM. Live chat. Text alerts. Social networking. Viral marketing.
Blogs. Podcasting. Are these emerging technology marketing
trends or just the latest fads that will fade away? As
the marketing and technology fields merge, marketing executives
must have a firm grasp on the latest technologies and how
to best use them to reach their members. This session will
cover:
As an award-winning marketing executive
and author, Arnold provides thoughtful insights for
credit unions
to consider.
- Technology strategies and trends
- eMerging technologies
- Benefits & best practices
- Implementation
tactics
Transformational
Leadership: Going From Managers to Leaders/Mentors
“Everything rises and falls on
leadership,” writes author John Maxwell. The challenge
for many credit unions, however, is that too many supervisors
are managers and not leaders. Whether it is a teller
supervisor, branch manager, vice president or even “chief,” all
organizations need not just managers but leaders/mentors.
As a credit union executive, Arnold gives
practical ideas on how to transform business managers
into leaders/mentors. This session offers the following:
- The difference between managers
and leaders/mentors
- Staff development techniques
- Cultivating
your staff’s strengths
- Mentoring tips and tactics
- Creating a mentoring culture
Other Topic
Summaries
- Why Y: Strategies To Reach The Dot-Com Generation
- It Takes A Village: Community Charter Marketing
- Building A Lasting Brand—Advanced
Branding for Credit Unions
- From Grunge To Noserings: How To
Market To Generation X
- ¿Se Habla Español?
Developing A Hispanic Marketing Strategy
- Membership Growth Recipe: Business
Development & Community Relations
- Developing A Vision: Strategic
Marketing & Planning
- Promotions 101
- Trading Spaces Marketing: The Look
of a $25,000 Campaign for $1,000
- Media Buying or Media Madness?
- Star Wars For Your Credit Union:Technology
Strategy & Planning
- Running Effective Board Meetings
- Xasperating to Xillerating (How
To Work With Generations X & Y)
- When Employees Act Their Age: Generational
Differences in the Workplace
- Jumping The Shark—Has Your
Credit Union Reached Its Defining Moment?
- Excelling With E-Commerce: Electronic
Marketing
- You Want Me To Do What? Communicating
Your Promotions
- Stick To It—Building Loyalty
With Members Through Relationship Pricing
- How To Write Great Copy: Tips for
Snappy Advertising
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