The user experience (UX) is one of the keys in reaching consumers today. The user experience is not just a buzz word—it’s a strategic approach you must develop. How members or customers actually use your website and branch matters.
In the video clip below, Mark shares three ideas for how to improve the user experience at your credit union or bank.
I have spoken extensively about the importance of the digital user and member experience for credit unions.
Watch video: http://blog.ptpnewmedia.com/2013/07/video-member-experience.html
Furthermore, Razorfish consumer research notes that, “Digital experiences create customers. The overwhelming majority of consumers who actively engage with a brand in digital fashion are much more inclined to purchase products and recommend the brand to others. 65% of consumers say that a digital experience, either positive or negative, changed their opinion of a brand. Of those, 97% said that their experience influenced whether they eventually purchased from the brand.”
I challenge credit unions to look beyond having a website, mobile site, online application, etc. but work to determine how these different digital channels deliver a unified digital experience.
This will help credit unions build true digital marketing and sales systems: http://www.ptpnewmedia.com/resources-articles-why-credit-unions-must-invest-in-digital-marketing-and-sales-systems.php