Niches, niches, niches. Effective marketing and branding means you will have specific groups (or niches) you target.

Your can target females; you target males. You can target Hispanics; you can target Asian Americans. You can target high wealth; you can target low income.

But what are some of the emerging niche markets financial institutions should consider reaching? Click on the short video below from the presentation “It Takes a Village: Community Marketing.”