What do consumers want in the future? Two traits they are seeking from their financial institutions are experience and engagement.

But what do those buzzwords really mean and how do bring those traits to consumers? Ultimately, credit unions and banks must go beyond sales and service training and engage with their members or customers.

This video expands on the idea that consumers crave authenticity and how you can offer it to them. Click on the short video below from the presentation “Member of the Future.”