I have a confession to make. I used to think Pinterest was just for women. It was only after listening to a recent podcast that I realized the error of my ways. Pinterest actually contains a lot of content for men, too. While I’m sure I’m not the only one who was surprised by this finding, it got me to thinking about which other social media sites have demographics that might surprise people.

For example, did you know one of the fastest growing segments of Facebook users is seniors ages 65 and up? More than 50% of internet users in this age group now use Facebook, according to research published at pewinternet.org in September 2014. The same research indicates that the percentage of Hispanics and African Americans using Instagram is significantly higher than the percentage of Caucasians who use it. Among Twitter users, the percentage of men using the platform has surpassed the percentage of women who use it. The statistics go on and on.

My point in sharing this information is to caution you about stereotyping social media demographics when determining which ones to use in your marketing and branding strategies. Don’t just do your research once. Social networking statistics change very quickly.

Read the rest of this blog post in my monthly e-newsletter. Also, read about what would make your financial institution’s brand Blue Bell strong. Could your bank or credit union recover from a crisis that had you closing your doors temporarily? Food and money are two different things, but we can all learn something from the strength of Blue Bell’s brand.