I love the movies. Action adventure. Drama. Science Fiction. Living in a house of girls I also see my fair share of romantic comedies and chick flicks. I get to the movies early just so I can see the previews.

There actually is a great deal marketers can learn from watching movies. Movies (at least the good ones) tell powerful stories—which is what effective marketing is all about.

In addition to stories you can also learn (and use) some famous movie quotes if you are a marketer. In fact, there are several lines from certain movies you can use when you are in those planning meetings or budget discussions. Just whip out one of the phrases below and see how your colleagues respond.

Here are five movie quotes every marketer should memorize.

  • “I’m going to make him an offer he can’t refuse.”

You always score points when quoting from The Godfather. But there actually is a key marketing principle from Don Corleone you should use with all your promotions. Be sure your campaigns include an offer consumers can’t refuse. Make your products and services so compelling that they immediately see the value in your offer.

  • “Show me the money.”

Do you need a bigger marketing budget to accomplish your growth goals? Then whip out your best Rod Tidwell moves from Jerry Maguire and simply say in that budget meeting, “show me the money!” In all seriousness, the best way to build a budget is to use the task approach: match your budget to the organization’s overall tasks it wants to accomplish. Link the budget with goals and then you’ll get the money.

  • “You can’t handle the truth.”

You have to use your best Jack Nicholson impersonation when using this line from A Few Good Men. There are times in marketing when you are delivering some unpleasant information to executives (your brand awareness is low, employees are not engaged with your brand, etc.). So if they push back on the facts just remind them how important the truth is (even if it hurts). And if they challenge you about the important role of marketing, then use another quote from the same movie: “You need me on that wall.”

  • “What we’ve got here is a failure to communicate.”

Many times failure in marketing is a result in a failure to communicate. This line from Cool Hand Luke is a positive one to reference. Examine all your marketing pieces: are they crystal clear or will they result in clouded communication? Think also about your staff: have you clearly communicated your brand to your employees? If your team does not fully understand your marketing messages, then you will have a failure to communicate that message to a broader audience.

  • “There’s no place like home.”

How can a list of movie quotes not include something from The Wizard of Oz? Your marketing must connect on an emotional level with consumers. Branding is not about your products and services: it’s about how you make consumers feel. Your branding—just like being home—needs that emotional connection. Use this quote from Dorothy to remind you to build a brand around feelings.

Hopefully when it comes to your marketing you can now quote from Star Wars, “May the Force be with you,” rather than quote from Gone with Wind, “Frankly my dear, I don’t give a damn.”