My youngest daughter and I recently hiked the tallest peak in Texas (Guadalupe Peak). It is over 8,700 feet in elevation. As we were climbing switchback after switchback on the 8.5-mile rocky trail, I realized hiking to the top of Texas is a lot like branding.

In this video, I share three lessons about how branding is like summiting a high peak. Watch this short video to learn these principles (and please, no comments about the hat!).