I’ve blogged for years on the importance of reading. In fact, the more you learn the more you earn and one of the best ways to learn is to read. But let’s be honest: it’s hard to find time to read. Between personal and professional obligations most financial marketers are running with their track shoes 24/7.

If you don’t have as much time to read then a great alternative these days is listening to podcasts. In fact, 40% of the U.S. population has listened to a podcast. Whether when driving to your job or while you are working out listening to solid content is a great alternative to just reading content. Listening to the right podcasts, however, is critical.

So if you work in a credit union or bank and have marketing in any part of your job duties, here are four podcasts you should absolutely be listening to:

  • Building a Story Brand (Donald Miller)—I recently started listening to this podcast while reading Miller’s book (Building a Story Brand) and am completely hooked. The general subjects cover how to clarify your message and always include practical ways to improve your messaging (something all us marketers need). One of Miller’s common sayings is “when you confuse, you lose.” You certainly won’t lose by listening to his podcast.
  • Marketing Over Coffee—This one seems more like a conversation than a podcast. That’s probably because it is recorded at an actual coffee shop with hosts John Wall and Christopher Penn talking about the latest marketing trends. One of their concepts is that “marketing and technology are intersecting.” To make sure you know all about that intersection then make sure you are listening to this podcast.
  • Social Media Marketing—Speaking of keeping up with trends one of the greatest challenges financial marketers face today is knowing all that is going on with social media. If you want the latest news, trends and buzz when it comes to all things social media there is no better place to turn to than host Michael Stelzner and his Social Media Marketing podcast. One of the best things about the podcast is that each show starts with a suggestion for a new tool or app you can use. And if you want to maximize all you are using with social media then listen to this podcast.
  • Duct Tape Marketing—One of the best marketing authors today is John Jantsch. He has written best sellers such as Duct Tape Marketing, The Referral Engine and The Commitment Engine. On his podcasts he consistently interviews marketing thought leaders as they share their stories and secrets. If you want a secret to help with your marketing, then listen to this podcast.

I can personally vouch for each of the above podcasts. I listen to every one of them on a regular basis when I’m running. It’s a great way to take in new content.

What about you? What other podcasts would you recommend?