I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later.

If we add a picture, we remember 65% of it in the same time frame. One picture, infographic or other visual increases our ability to remember something we read by 55%.

Here’s another interesting statistic every marketer must know. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. This information was published in Internet Trends 2018 by Kleiner Perkins.

When On The Mark Strategies conducts marketing audits for financial institutions, we frequently tell our clients to cut the copy, add more graphics and use more video – everywhere.

This recommendation applies to print collateral, websites and social media. We’ve even started recommending video e-mail blasts.

Consumers just don’t read as much as they used to. If your marketing doesn’t adapt, your credit union or bank will be become irrelevant. What’s the point of putting out content that won’t get results? What’s the point of spending your precious marketing dollars on content that won’t get adequate traction?

Here are some tips for incorporating more graphics and video into your marketing.


Create infographics


Infographics are an effective way to cut the copy by putting important information into a visual format. Canva.com offers a free tool for creating infographics for use on your website, social media and even in print collateral.


Use cell phone cameras for video


We don’t recommend this for every video, but it’s an easy way to get your feet wet. Record video testimonials from members or customers. Shoot one-minute tips from experts at your bank or credit union about increasing credit a credit score or savings money by starting small.


Use a professional design service


Just because you can do a newsletter or other marketing piece by yourself doesn’t mean you should. The right design service saves you time and money, because they can do the same thing you do faster and better. That frees up your staff to do those things within their skillset.


The statistics don’t lie. Visual trumps copy. You have to adapt if you expect to produce marketing that gets attention and results.