Famous author, lecturer and sales guru Dale Carnegie once said:

 

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”

 

We certainly live in a time of doubt and fear.

 

The 24/7 news cycle of ups and downs, doom and gloom is enough to fray the strongest nerves. However, there’s a lot to learn from what Carnegie shared.

 

The best way to conquer fear is to get out and get busy.

 

If you are a credit union or community bank leader–and especially if you’re a marketer–this definitely applies to you. The tumultuous first half of 2020 has many of us scratching our heads as to the best way to serve our financial institutions and consumers. Do you communicate more than usual? Less? It can be confusing.

 

The good news is, there’s a tool available that can help you make informed decisions about your marketing, branding and business development efforts.

 

Meet the marketing assessment.

 

A marketing assessment is a tool to help align your credit union or community bank growth and marketing strategies, especially in these uncertain times. It’s a step-by-step plan that gives you:

 

  • Expert analysis of your social media, website and marketing collateral
  • Comprehensive reviews of your marketing budget, calendar and organizational chart
  • Tactical recommendations to pivot your marketing
  • Step-by-step plans to increase your loan growth and improve your ROA within ninety days

 

A marketing assessment, is, in effect, the tool you need to help not merely get your credit union or community bank through the current economic downturn but ultimately emerge from the other side thriving.

 

For many individuals, a natural response to a frightening incident is to freeze. You’ve probably heard the phrase “deer in the headlights” a few times. While this might be a successful tactic for some creatures in nature, it definitely will not work for your credit union or community bank.

 

You’re too good to do nothing.

 

A marketing assessment helps guide you past fear and inaction and into a position to prosper and grow tomorrow and in the years ahead. Don’t let fear push your financial institution’s growth into doubt; use the marketing assessment tool and pivot toward success today.

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