Mark Arnold is an acclaimed speaker and expert in branding, training and strategic marketing for businesses, credit unions and banks. Mark helps credit unions and banks achieve their goals with insight and energized training. Speaking regularly to audiences around the country, his many topics including branding, marketing, strategy, leadership, personal growth and generational issues. His audiences are diverse in skills and are in positions of management, staff, executive leadership and boards of directors. His breadth of knowledge connects with audiences for keynotes, breakouts and training events. Mark is the author of “Marked for Success: Daily Ideas to Help Your Financial Institution Succeed,” “Think Huge: How To Elevate Your Life and Your Business”,“My Best Service Ever” and “Marketing Across the Generations: Gen. X”.
He serves as president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Mark partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $7.5 billion. Prior to founding On The Mark Strategies, Mark served as senior vice president for a multi-million dollar financial institution in Dallas where he oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments.
Mark has won numerous national communication and marketing awards, including CUNA’s national Marketing Professional of the Year and the Texas Credit Union League’s Marketer of the Year. He holds a Bachelor’s of Journalism degree from the University of Texas at Austin and is an instructor at CUNA’s Marketing Management School and the Southwest CUNA Management School.
Some of his personal accomplishments include summiting the highest peak in the contiguous United States (Mt. Whitney), finishing four marathons and placing first in his age division in the Hottest Half 10K.
IN HIS OWN WORDS
Somehow Mark is able to make us think differently to where it’s not just us listening to what he has to say, but he’s really making us think differently so we can have more of a part in creating this. We have a say in everything, and I just really appreciate that and I think it’s something that’s invaluable.
Mark came in at a time when I was new to training, and I had never done training before so he was actually a mentor for me. In that sense of rolling this out to the staff and large group of people, I was able to see and find techniques myself and improve my own skills on how to roll something out to such a large crowd. He was a tremendous asset. I really could not have done that without him.
One thing I really like about Mark is when you have board members and managers and everyone all in one session, there’s a lot of different personalities and a lot of different thoughts on where your growth is. Mark is good about going around the room frequently to every person and asking them how they feel and if they are getting what they need out of the planning session. He’s really in tune with trying to meet everyone’s needs, which is really impressive.
I consider Mark more of a partner than a vendor. The relationship is personal at this point. He knows credit unions. He grew up in credit unions. He gets the culture which is really important. Our board trusts him. Our managers trust him. Our staff responds well to him because they trust him, as well. All of those things are really important in a vendor relationship, and that’s what makes On The Mark more of a partner than a vendor.
I think the thing that surprised me the most is how quickly our organization could move forward after the brand strategy was developed, to brand training with our entire staff and really making a difference in how we approach product development, how we approach pricing, how we approach our messaging in the community. Without having gone through that process with Mark, it would have taken us a lot longer. Within 60 days of Mark being here, we had truly transitioned our communication more to engagement.
Working with Mark is always wonderful. He’s got a great personality, and he’s really got a wonderful way of making things fun and communicating and getting the information across. There was a lot of research that he brought to the table and went through with the group. He was great at guiding us through some really tough questions and helping us making decisions that would normally be hard. We were astounded at how quickly we got the group to come to a consensus.