Developing a Better Digital Retail Experience

Developing a Better Digital Retail Experience

Banks and credit unions tend to put a great deal of emphasis on the brick-and-mortar aspect of the retail experience. And that makes sense, as financial institutions are every bit as much of a retailer as the traditional big-box stores and malls are. However, the...
Your Brand is Only as Strong as its Weakest Link

Your Brand is Only as Strong as its Weakest Link

by Colleen Cormier, Account Executive for On The Mark Strategies “You’re only as strong as your weakest link.” I never understood this saying until recently. As far as I was concerned, the strong members of your group could compensate for the weaker ones, as long as...
Great Leaders Appreciate Their Employees

Great Leaders Appreciate Their Employees

This is the first post in a series about qualities that define great leaders and how you can live those qualities in the workplace. by Colleen Cormier, Account Executive for On The Mark Strategies A friend of mine was reminiscing recently about a former “boss” of hers...
Take Hoop Jumping Out of Your Strategy

Take Hoop Jumping Out of Your Strategy

This post contributed by Colleen Cormier, Account Executive with On The Mark Strategies. I had the roof replaced on my house recently, and it was an experience. The roofing company was great. It was my mortgage company that had me jumping through hoops. I needed them...

Why Bother with Mission and Vision Statements?

Let’s face it — in this day and age, many people are jaded to the notion of mission and vision statements. And not without reason. Companies large and small have developed ridiculous sounding mission and vision statements, from the verbose and pompous to the shallow...