Three Reasons to Conduct a Marketing Audit

Three Reasons to Conduct a Marketing Audit

In the financial services industry, the mere mention of an audit makes some people nervous. Often, they start second guessing themselves. What if we made a mistake? What if we’re not as stable as we thought we were? What if they tell us we need help? Here’s the...
The Power of One Employee

The Power of One Employee

My colleague relayed an experience she had with a pizza delivery driver who gave her dog a dog biscuit when her husband opened the door. Her family has had pizza delivered from the same place many times in the past and nobody has ever brought a treat for the dog. In...
Developing a Better Digital Retail Experience

Developing a Better Digital Retail Experience

Banks and credit unions tend to put a great deal of emphasis on the brick-and-mortar aspect of the retail experience. And that makes sense, as financial institutions are every bit as much of a retailer as the traditional big-box stores and malls are. However, the...
Your Brand is Only as Strong as its Weakest Link

Your Brand is Only as Strong as its Weakest Link

by Colleen Cormier, Account Executive for On The Mark Strategies “You’re only as strong as your weakest link.” I never understood this saying until recently. As far as I was concerned, the strong members of your group could compensate for the weaker ones, as long as...
Great Leaders Appreciate Their Employees

Great Leaders Appreciate Their Employees

This is the first post in a series about qualities that define great leaders and how you can live those qualities in the workplace. by Colleen Cormier, Account Executive for On The Mark Strategies A friend of mine was reminiscing recently about a former “boss” of hers...