Take Hoop Jumping Out of Your Strategy

Take Hoop Jumping Out of Your Strategy

This post contributed by Colleen Cormier, Account Executive with On The Mark Strategies. I had the roof replaced on my house recently, and it was an experience. The roofing company was great. It was my mortgage company that had me jumping through hoops. I needed them...

Why Bother with Mission and Vision Statements?

Let’s face it — in this day and age, many people are jaded to the notion of mission and vision statements. And not without reason. Companies large and small have developed ridiculous sounding mission and vision statements, from the verbose and pompous to the shallow...

Stop Straddling Your Strategy

There are multiple traps and minefields when it comes to strategic planning. Focusing too much on tactics and not enough on strategy. Rushing through the planning process. Rehashing old issues. While those are common pitfalls, one of the major mistakes credit unions...

How Financial Institutions Can Build Brand Value

Anyone wanting to improve their organization’s brand knows you start with your value. What unique value proposition do you offer consumers? For banks and credit unions this can be extremely difficult. After all, banking is now a commodity and every financial...

What is the State of Your Marketing?

We all have our favorite states. It might be your native state, a destination state or an adopted home state. If you are like me and are a native Texan your favorite state may also be an attitude (for example, my wife was born in Oklahoma but she moved to Texas when...