by Taylor W. Wells | Leadership, Learning and Development, Strategic Planning
2020 will certainly go down as a year to remember (or forget, depending on your perspective). This T-shirt I saw on Amazon says it well: As we enter the last weeks of the year and look to 2021, successful strategic planning is a must. Starting your new...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Marketing
Image courtesy of netflix.com. Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song and subsequent film...
by Taylor W. Wells | Learning and Development
Before the pandemic, many credit unions and community banks placed healthy value on employee training. During and after, however, we’ve seen huge room for improvement. Training for employees and managers is just as critical–if not more critical–to...
by Taylor W. Wells | Marketing
Aristotle famously said, “Knowing yourself is the beginning of all wisdom.” Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from the outside to...
by Taylor W. Wells | Marketing
Famous author, lecturer and sales guru Dale Carnegie once said: “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” We certainly live in a...
by Taylor W. Wells | Branding, Strategic Planning
An old adage goes, “The best time to plant a tree is 20 years ago; the next best time is today.” You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks...
by Taylor W. Wells | Strategic Planning
Boxing legend Mike Tyson once famously said “Everybody has a plan until they get punched in the mouth.” Sound familiar for your community bank or credit union strategic plan? For most credit unions and community banks, this thought is extremely...