Name That Brand Tune

Name That Brand Tune

If your brand were a song, what song would it be?   There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...