by Taylor W. Wells | May 15, 2019 | Branding
A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
by Taylor W. Wells | Apr 10, 2019 | Branding
There’s a terrific scene in the 1995 Brady Bunch Movie when father Mike Brady tells his family “Put on your Sunday best, kids. We’re going to Sears!” The titular family loads up the station wagon, all smiles and singing, to the local Sears, even...
by Taylor W. Wells | Mar 27, 2019 | Generations
Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there’s anything the Millennial Generation gets right,...
by Taylor W. Wells | Feb 14, 2019 | Consumer Engagement
Earlier this month I had dinner at a local Mexican food restaurant. My experiences there have always been generally favorable and the small town atmosphere really adds to the appeal. My family and I go often enough that most of the wait staff knows us by name, which...
by Taylor W. Wells | Jan 30, 2019 | Branding
If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...
by Taylor W. Wells | Dec 26, 2018 | Consumer Engagement
Sample generic mission statement of ABC financial institution: Our bank/credit unit exists to serve the needs of our customers/members by utilizing the latest and greatest in financial products and services. Sorry for the delay — I read that and then instantly fell...
by Taylor W. Wells | Dec 19, 2018 | Strategic Planning
It’s Christmastime again, which means family and friends are running about making preparations for the big day. Shopping, cooking, cards, all that fun stuff. Many families will drop hints with children asking some variation of the age-old question “What do...
by Taylor W. Wells | Nov 7, 2018 | Branding
There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...
