Michael Myers: Brand Ambassador Champion

Michael Myers: Brand Ambassador Champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.   That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
Brand Smack: The Origami Toothbrush Flower

Brand Smack: The Origami Toothbrush Flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
Your Brand Goes Beyond Your Walls and Hours

Your Brand Goes Beyond Your Walls and Hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...