by Taylor W. Wells | Marketing
Aristotle famously said, “Knowing yourself is the beginning of all wisdom.” Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from the outside to...
by Taylor W. Wells | Marketing
Famous author, lecturer and sales guru Dale Carnegie once said: “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” We certainly live in a...
by Taylor W. Wells | Branding, Strategic Planning
An old adage goes, “The best time to plant a tree is 20 years ago; the next best time is today.” You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks...
by Taylor W. Wells | Strategic Planning
Boxing legend Mike Tyson once famously said “Everybody has a plan until they get punched in the mouth.” Sound familiar for your community bank or credit union strategic plan? For most credit unions and community banks, this thought is extremely...
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Taylor W. Wells | Leadership
Helen S. Delin, CEO of NAS JRB Credit Union in the New Orleans, Louisiana metro area, has a simple yet profound message during the ongoing coronavirus pandemic: “We’re not going to let it beat us.” While many credit unions echo this brave message...
by Taylor W. Wells | Consumer Engagement
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates. In our new age of “social distancing,” curbside delivery is now the temporary norm for many businesses including restaurants, pharmacies and even some clothing...
by Taylor W. Wells | Strategic Planning
How many people attend your credit union or bank’s strategic planning session? Ten? Twelve? More? Regardless of the number of voices, have you ever paused to really consider just how many are actually heard? By “heard” I mean people that, either on...