Knowing Yourself is Key

Knowing Yourself is Key

Aristotle famously said, “Knowing yourself is the beginning of all wisdom.”   Do you know your credit union or community bank?   What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from the outside to...
Marketing Assessment: Go Out and Get Busy

Marketing Assessment: Go Out and Get Busy

Famous author, lecturer and sales guru Dale Carnegie once said:   “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”   We certainly live in a...