by Taylor W. Wells | Strategic Planning
Boxing legend Mike Tyson once famously said “Everybody has a plan until they get punched in the mouth.” Sound familiar for your community bank or credit union strategic plan? For most credit unions and community banks, this thought is extremely...
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Taylor W. Wells | Leadership
Helen S. Delin, CEO of NAS JRB Credit Union in the New Orleans, Louisiana metro area, has a simple yet profound message during the ongoing coronavirus pandemic: “We’re not going to let it beat us.” While many credit unions echo this brave message...
by Taylor W. Wells | Consumer Engagement
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates. In our new age of “social distancing,” curbside delivery is now the temporary norm for many businesses including restaurants, pharmacies and even some clothing...
by Taylor W. Wells | Strategic Planning
How many people attend your credit union or bank’s strategic planning session? Ten? Twelve? More? Regardless of the number of voices, have you ever paused to really consider just how many are actually heard? By “heard” I mean people that, either on...
by Taylor W. Wells | Consumer Engagement
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling red-shirted Target employee who offered a shopping cart and...
by Taylor W. Wells | Branding
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
by Taylor W. Wells | Branding
When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...