by Taylor W. Wells | Sep 11, 2019 | Consumer Engagement
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling red-shirted Target employee who offered a shopping cart and...
by Taylor W. Wells | Aug 7, 2019 | Branding
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
by Taylor W. Wells | Jul 24, 2019 | Branding
When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...
by Taylor W. Wells | Jun 26, 2019 | Branding
When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors. That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
by Taylor W. Wells | May 15, 2019 | Branding
A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
by Taylor W. Wells | Apr 10, 2019 | Branding
There’s a terrific scene in the 1995 Brady Bunch Movie when father Mike Brady tells his family “Put on your Sunday best, kids. We’re going to Sears!” The titular family loads up the station wagon, all smiles and singing, to the local Sears, even...
by Taylor W. Wells | Mar 27, 2019 | Generations
Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there’s anything the Millennial Generation gets right,...
by Taylor W. Wells | Mar 12, 2019 | Strategic Planning
After making the decision to grow a beard, I was surprised by the large variety of beard care products targeted toward men. It took a while to weed through customer reviews and try out a few before I found a product brand that worked best for me. After a few months of...
