Could You Sell This Pencil?

Could You Sell This Pencil?

For years, credit union training and community bank training has emphasized features and benefits, features and benefits, features and benefits (repetition intentional).   In reality, staff are much better equipped when they receive training related to benefits...
What to Do When You Fail

What to Do When You Fail

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. – Michael Jordan    I love...
Knowing Yourself is Key

Knowing Yourself is Key

Aristotle famously said, “Knowing yourself is the beginning of all wisdom.”   Do you know your credit union or community bank?   What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from the outside to...
Marketing Assessment: Go Out and Get Busy

Marketing Assessment: Go Out and Get Busy

Famous author, lecturer and sales guru Dale Carnegie once said:   “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”   We certainly live in a...