Name That Brand Tune

Name That Brand Tune

If your brand were a song, what song would it be?   There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...
Michael Myers: Brand Ambassador Champion

Michael Myers: Brand Ambassador Champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.   That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
Brand Smack: The Origami Toothbrush Flower

Brand Smack: The Origami Toothbrush Flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...