by Taylor W. Wells | Aug 15, 2018 | Branding
Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience as a class in touring the Starbucks Reserve Roastery and credit union...
by Taylor W. Wells | Aug 8, 2018 | Branding
Last month I had the honor and privilege of serving as one of the lead instructors at the annual CUES School of Strategic Marketing held in Seattle. We talked all things credit union branding and marketing for credit unions. It was a terrific week of fun and...
by Taylor W. Wells | Jul 17, 2018 | Leadership
On The Mark Strategies recently welcomed Elizabeth Arnold to the team. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst Corporate Federal Credit Union, formerly Southwest...
by Taylor W. Wells | Jun 20, 2018 | Branding
At this year’s Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little something like this: Your brand is the thing that earns your credit...
by Taylor W. Wells | May 23, 2018 | Branding
In a now infamous rant several years ago, Dennis Green, former coach of the Arizona Cardinals once said after a game, “They are what we thought they were.” One of legendary coach Bill Parcells’ most famous quotes was, “You are what you are.” I was reminded of those...
by Taylor W. Wells | Apr 25, 2018 | Strategic Planning
For most progressive-thinking banks and credit unions, strategic planning is a critical season of the year. A big investment in time, resources, bandwidth and money is made in this critical process. The decisions made (and not made) at your strategic planning session...
by Taylor W. Wells | Mar 12, 2018 | Strategic Planning
After making the decision to grow a beard, I was taken aback by the large variety of beard care products targeted towards men. It took a while to weed through customer reviews and try out a few before I found a product brand that worked best for me. After a few months...
by Taylor W. Wells | Feb 8, 2018 | Branding
While working with a client during a recent brand workshop, a member of the credit union leadership team offered a sage comment. After two days of intensive brand education and discussion, he kicked back, smiled and said “You know what? I learned branding isn’t really...
