by Taylor W. Wells | Oct 31, 2018 | Consumer Engagement
Our family has always gone all-in for Halloween (think the Griswold house from “Christmas Vacation”). Spooky lights, tombstones, fog machine—the works. We’ve also added, over the years, several animatronic zombies. Unfortunately a few weeks ago, one of our first...
by Taylor W. Wells | Oct 24, 2018 | Branding
While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months and can be a little confusing, especially for a traveler late at night. While trying to...
by Taylor W. Wells | Sep 5, 2018 | Marketing
A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most: I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night...
by Taylor W. Wells | Aug 15, 2018 | Branding
Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience as a class in touring the Starbucks Reserve Roastery and credit union...
by Taylor W. Wells | Aug 8, 2018 | Branding
Last month I had the honor and privilege of serving as one of the lead instructors at the annual CUES School of Strategic Marketing held in Seattle. We talked all things credit union branding and marketing for credit unions. It was a terrific week of fun and...
by Taylor W. Wells | Jul 17, 2018 | Leadership
On The Mark Strategies recently welcomed Elizabeth Arnold to the team. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst Corporate Federal Credit Union, formerly Southwest...
by Taylor W. Wells | Jun 20, 2018 | Branding
At this year’s Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little something like this: Your brand is the thing that earns your credit...
by Taylor W. Wells | May 23, 2018 | Branding
In a now infamous rant several years ago, Dennis Green, former coach of the Arizona Cardinals once said after a game, “They are what we thought they were.” One of legendary coach Bill Parcells’ most famous quotes was, “You are what you are.” I was reminded of those...
