by Taylor W. Wells | Jan 30, 2019 | Branding
If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...
by Taylor W. Wells | Dec 26, 2018 | Consumer Engagement
Sample generic mission statement of ABC financial institution: Our bank/credit unit exists to serve the needs of our customers/members by utilizing the latest and greatest in financial products and services. Sorry for the delay — I read that and then instantly fell...
by Taylor W. Wells | Dec 19, 2018 | Strategic Planning
It’s Christmastime again, which means family and friends are running about making preparations for the big day. Shopping, cooking, cards, all that fun stuff. Many families will drop hints with children asking some variation of the age-old question “What do...
by Taylor W. Wells | Nov 7, 2018 | Branding
There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...
by Taylor W. Wells | Oct 31, 2018 | Consumer Engagement
Our family has always gone all-in for Halloween (think the Griswold house from “Christmas Vacation”). Spooky lights, tombstones, fog machine—the works. We’ve also added, over the years, several animatronic zombies. Unfortunately a few weeks ago, one of our first...
by Taylor W. Wells | Oct 24, 2018 | Branding
While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months and can be a little confusing, especially for a traveler late at night. While trying to...
by Taylor W. Wells | Sep 5, 2018 | Marketing
A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most: I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night...
by Taylor W. Wells | Aug 15, 2018 | Branding
Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience as a class in touring the Starbucks Reserve Roastery and credit union...
