Is Your Brand Memorable?

Is Your Brand Memorable?

While many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for...
Your Brand is More Cultural than Collateral

Your Brand is More Cultural than Collateral

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies During a recent discussion about branding with a credit union marketing audit client, a recurring theme surfaced. The client referred to specific marketing collateral (such as...
Is Your Brand Bred, Fed and Led?

Is Your Brand Bred, Fed and Led?

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies An old maxim about conventional military forces goes something like this: “To be successful, an army must be bred, fed and led.” The same three things apply to your bank...
Branding Has No Org Chart

Branding Has No Org Chart

This post authored by Taylor W. Wells, Communications Director with On The Mark Strategies While conducting staff training for a credit union recently, a young member of the executive leadership team spoke up and said something profound. It’s sage advice for any...