Poor Objectives Kill a Strategic Plan

Poor Objectives Kill a Strategic Plan

The end-goal of a strategic planning process includes a set of clear objectives. It is these strategic initiatives that guide your bank or credit union moving into the next several years. However, poor objectives can just as easily kill a strategic plan and render...
Three Reasons Not to Conduct a Marketing Audit

Three Reasons Not to Conduct a Marketing Audit

There are plenty of good reasons to conduct a marketing audit (the On The Mark Strategies proprietary method by which your bank or credit union takes an intensive deep-dive look into its marketing strategies and tactics). However, there are also many good reasons not...
Is Your Brand Human?

Is Your Brand Human?

If banks and credit unions are speaking honestly and openly, they’d admit their image for the past say, 100 years, is not necessarily a terribly human one. I mean, the most instantly recognizable bankers in pop culture today are probably the Monopoly guy and Mr....