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Stay True to Your Brand During Pandemic

Stay True to Your Brand During Pandemic

This post originally appeared on news.cuna.org.   Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies.   He...
Man-Branding with Manly Bands

Man-Branding with Manly Bands

My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.   “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary.   Manly...
How to NOT Get Overwhelmed in 2020

How to NOT Get Overwhelmed in 2020

It’s 2020! A new year! A new decade! Get excited people!   Such is the theme of many articles this week. You’ve likely read at least one of them, and yes, we’ve written a few of them ourselves.   But as you’re getting set for this new year, new decade and...
Five Stories That Sell

Five Stories That Sell

A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period.   The reality is, your consumers don’t see themselves as consumers. They...