What Gen Z Wants (and how to give it to them)

What Gen Z Wants (and how to give it to them)

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind? Does digital immediately leap into your head? While this response does describe Gen Z, it doesn’t tell the whole story.   If you want to meet that strategic goal of...
Three Crucial Moments to Use Video Marketing

Three Crucial Moments to Use Video Marketing

Not unlike the birthdays, graduations and weddings that can forever play on repeat because you shot them on video, video marketing is vital when it comes to communicating about the important events at your credit union or community bank.   Let’s go over the most...
How Allied FCU Jumpstarted Loan Growth

How Allied FCU Jumpstarted Loan Growth

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money? These questions are on the minds of every credit union leader, but the answers aren’t easy to find.   I recently interviewed Tonia Clark, CEO of Allied...