Money is Emotional, Not Transactional

Money is Emotional, Not Transactional

Connecting Emotionally Elevates Your Marketing & Branding   According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
Four Strategic Planning Myths

Four Strategic Planning Myths

In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...
Strategic Planning Traps

Strategic Planning Traps

Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year later. But it doesn’t have to be this...
How Well Can Your Employees Communicate?

How Well Can Your Employees Communicate?

Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...
The Best Way to Gain a Member or Customer

The Best Way to Gain a Member or Customer

I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a minute. “The best way to gain a customer is to not lose one you already have.” Financial...
Is Your Credit Union More Than a Piggy Bank?

Is Your Credit Union More Than a Piggy Bank?

Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...