Systemize Your Marketing For Success

Systemize Your Marketing For Success

“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits   Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else.  ...
Go Deep Rather Than Wide With Your Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail.   Marketing platforms will tell you their solution is the...
How to Grow Business During a Pandemic

How to Grow Business During a Pandemic

How do you grow business during a pandemic?   Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This...