Marking the Halfway Point of 2021

Marking the Halfway Point of 2021

“All we have to decide is what to do with the time that is given us.” —Gandalf   We are officially at the halfway point of 2021 (depending on when you read this post). July 1. Start of quarter three. 181 days. 121 working days. To some, that may seem like a lot....
How to Get Out of a Marketing Slump

How to Get Out of a Marketing Slump

“Slump? I ain’t in no slump….I just ain’t hitting.” —Yogi Berra   We all have them from time to time: slumps. Personal slumps. Professional slumps. Emotional slumps. And if you’ve worked at a financial institution for any length of time, then you’ve certainly had...
Systemize Your Marketing For Success

Systemize Your Marketing For Success

“You do not rise to the level of your goals. You fall to the level of your systems.” —James Clear, author, Atomic Habits   Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else.  ...
Go Deep Rather Than Wide With Your Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail.   Marketing platforms will tell you their solution is the...
How to Grow Business During a Pandemic

How to Grow Business During a Pandemic

How do you grow business during a pandemic?   Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As Jerome Powell, Federal Reserve Chair, said recently, “This...