Three Things You Must Always Communicate

Three Things You Must Always Communicate

Many things come in threes: the three little pigs; the three wise men; the three musketeers. There is something magical about that number.   On a recent chat with Glenn Bryan, president and CEO for Legacy Community Federal Credit Union, I was once again reminded...
Five Marketing Red Flags to Avoid

Five Marketing Red Flags to Avoid

There are common marketing mistakes that are easy to fall into no matter how many years you’ve been in the business. I call these red flags.   When you see red flags anywhere, it’s a time to stop. Not slow down. Stop. Not be cautious. Stop. Not go another...
Four Ways to Turn Mergers into Partnerships

Four Ways to Turn Mergers into Partnerships

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community banks like business deals without any deeper meaning to them.   But what if I told you it didn’t have to be this way? It might sound crazy, but...
How to Win an Academy Award With Your Marketing

How to Win an Academy Award With Your Marketing

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing. This year for film, “West Side Story,” “Encanto” and “Dune” are just some of the potential award winners this year.   But Oscar winners aren’t just great...
Focus: Strategy’s Secret Weapon

Focus: Strategy’s Secret Weapon

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has (or should have) a sense of what their overall focus strategy is when it comes to growth. We often think that having the best strategy means having the...
Should You Be on TikTok?

Should You Be on TikTok?

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views. Let’s...