Now is The Time to Get Ahead With Your Marketing

Now is The Time to Get Ahead With Your Marketing

The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world.   How?  ...
Top Four Hazards Your CU Needs To Avoid Now

Top Four Hazards Your CU Needs To Avoid Now

This post by Mark Arnold originally appeared on cutimes.com.   COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
Be Deliberate, Not Desperate, With Your Marketing

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
10 Best Practices for a Successful Name Change

10 Best Practices for a Successful Name Change

Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
2020 Marketing: 10 Things You Need To Examine

2020 Marketing: 10 Things You Need To Examine

January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020).   While understanding trends and...
20/20 Vision For 2020

20/20 Vision For 2020

As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already wearing corrective lenses or “readers” it’s only a matter of time before your lenses get...