Is Your Credit Union More Than a Piggy Bank?

Is Your Credit Union More Than a Piggy Bank?

Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
Proactive Planning vs. Reactive Planning

Proactive Planning vs. Reactive Planning

Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership requires...
Five Tips to Implementing Omni-Channel Marketing

Five Tips to Implementing Omni-Channel Marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
Graphics and Video Trump the Written Word

Graphics and Video Trump the Written Word

I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
Six Reasons the Credit Union Blog Isn’t Dead

Six Reasons the Credit Union Blog Isn’t Dead

The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...