by Mark Arnold | Feb 27, 2019 | Marketing
I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days later. If we add a picture, we remember 65% of it in the same time frame. One picture,...
by Mark Arnold | Feb 20, 2019 | Marketing
The first blog came on the scene in 1994. Since that time, credit unions and banks have either embraced the marketing tool, given it haphazard attempts, or ignored the opportunity altogether. You might be surprised to learn, then, that we still suggest blogging as a...
by Mark Arnold | Feb 11, 2019 | Branding
Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...
by Mark Arnold | Feb 4, 2019 | Marketing
ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes our credit union or bank...
by Mark Arnold | Jan 9, 2019 | Strategic Planning
Public relations and crisis management are strategic planning issues many credit union and bank executives fail to prioritize. Casey Boggs knows better than most just what ramifications that kind of neglect can have. Casey, a public relations veteran, friend and...
by Mark Arnold | Jan 2, 2019 | Marketing
Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless...
by Mark Arnold | Dec 21, 2018 | Marketing
How much do your members or customers love you? Enough to decorate their house with your logo? Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its...
by Mark Arnold | Dec 5, 2018 | Branding
“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
