by Mark Arnold | Aug 6, 2019 | Strategy
In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...
by Mark Arnold | Jul 31, 2019 | Strategic Planning
Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year later. But it doesn’t have to be this...
by Mark Arnold | Jun 19, 2019 | Branding
Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...
by Mark Arnold | Jun 5, 2019 | Consumer Engagement
I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a minute. “The best way to gain a customer is to not lose one you already have.” Financial...
by Mark Arnold | May 29, 2019 | Branding
Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
by Mark Arnold | May 8, 2019 | Strategic Planning
Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership requires...
by Mark Arnold | Apr 17, 2019 | Marketing, Strategy
I had the opportunity during CUNA’s Marketing & Business Development Council’s Conference to chat with Randy Harrington, the CEO and founder of Strategic Arts & Sciences. I’ve known Randy for multiple years and he truly is a genius when it comes to financial...
by Mark Arnold | Apr 3, 2019 | Marketing
“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels...
