by Mark Arnold | Nov 7, 2018 | Marketing
If your credit union or bank marketing strategy doesn’t include community involvement during the holiday season, then you’re missing the mark. Consumers today—specifically millennials and Gen Z—are increasingly cause-driven. They buy from and work with brands they...
by Mark Arnold | Oct 17, 2018 | Consumer Engagement
One of the most talked about trends in financial services today is journey mapping. The term is commonly used to reference what it’s like—from beginning to end—for the consumer to “experience” doing business with you (i.e. your credit union or bank). The journey map...
by Mark Arnold | Oct 10, 2018 | Marketing
As we’ve been traveling the country conducting strategic planning sessions and marketing audits, there’s one thing we’ve said until we’re blue in the face: credit union and bank marketing strategies for 2019 must include video. You simply have to use video if you want...
by Mark Arnold | Oct 3, 2018 | Marketing
When I think of brands with a reputation for taking marketing risks, financial institutions are not at the top of my list. Most aren’t on the list at all. That’s unfortunate because marketing risks, when executed well, can effectively differentiate your credit union...
by Mark Arnold | Sep 26, 2018 | Consumer Engagement
Raising two daughters means I’ve watched more than my fair share of princess movies. No, I don’t know every word to “Let it Go,” but I could probably quote “The Princess Diaries” start to finish. Of all classic Disney lines, the iconic, “Mirror, mirror on the wall,...
by Mark Arnold | Sep 19, 2018 | Strategic Planning
September is here. Leaves are falling. Football fans are cheering. Temperatures are dropping. And credit union and bank marketers everywhere are preparing their 2019 budgets. As we enter bank and credit union strategic planning season, financial marketers turn their...
by Mark Arnold | Sep 12, 2018 | Branding
An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...
by Mark Arnold | Aug 24, 2018 | Branding
Starbucks announced this week it will be opening its first U.S. “signing store,” a store designed to uniquely serve the hearing impaired. The coffee giant has long been known for their brand dedication, employee-centric culture and willingness to think outside the...
