by Mark Arnold | Jan 9, 2019 | Strategic Planning
Public relations and crisis management are strategic planning issues many credit union and bank executives fail to prioritize. Casey Boggs knows better than most just what ramifications that kind of neglect can have. Casey, a public relations veteran, friend and...
by Mark Arnold | Jan 2, 2019 | Marketing
Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless...
by Mark Arnold | Dec 21, 2018 | Marketing
How much do your members or customers love you? Enough to decorate their house with your logo? Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its...
by Mark Arnold | Dec 5, 2018 | Branding
“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
by Mark Arnold | Nov 28, 2018 | Marketing
After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep up with industry changes. And as a former credit...
by Mark Arnold | Nov 14, 2018 | Leadership
Branding your credit union or bank does not work without your employees. No matter what you say your brand vision is, if your employees don’t live it every single day it doesn’t matter. Raddon, a Fiserv company, found that 55 percent of financial institution employees...
by Mark Arnold | Nov 7, 2018 | Marketing
If your credit union or bank marketing strategy doesn’t include community involvement during the holiday season, then you’re missing the mark. Consumers today—specifically millennials and Gen Z—are increasingly cause-driven. They buy from and work with brands they...
by Mark Arnold | Oct 17, 2018 | Consumer Engagement
One of the most talked about trends in financial services today is journey mapping. The term is commonly used to reference what it’s like—from beginning to end—for the consumer to “experience” doing business with you (i.e. your credit union or bank). The journey map...
