by Mark Arnold | Branding
Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?” The simple answer:...
by Mark Arnold | Marketing
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. KISS is a simple acronym you can use when it comes to analyzing your...
by Mark Arnold | Marketing
Connecting Emotionally Elevates Your Marketing & Branding According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
by Mark Arnold | Consumer Engagement
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
by Mark Arnold | Strategic Planning
What’s the difference between a successful planning session and an unsuccessful planning session for your credit union or bank? Execution. Execution makes all the difference. As strategic planning season gears up for financial institutions around the country,...
by Mark Arnold | Strategy
In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...
by Mark Arnold | Strategic Planning
Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year later. But it doesn’t have to be this...
by Mark Arnold | Branding
Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...
