Four Budget Priorities For 2019

Four Budget Priorities For 2019

September is here. Leaves are falling. Football fans are cheering. Temperatures are dropping. And credit union and bank marketers everywhere are preparing their 2019 budgets. As we enter bank and credit union strategic planning season, financial marketers turn their...
Does Your Brand Care As Much As It Cleans?

Does Your Brand Care As Much As It Cleans?

An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...