What Parenthood Teaches Us About Marketing

What Parenthood Teaches Us About Marketing

Marketing lessons are everywhere. Take parenting, for example.   My wife’s sister, LeeAnn, and her daughter were in town for a brief visit last week. They stayed with us for a couple of nights. My wife and I have no children of our own, so the time I’ve spent...
Up Your Game to Beat Walmart

Up Your Game to Beat Walmart

For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable. But those staggeringly low numbers they call prices aren’t so eye popping anymore. It’s the much larger numbers that are mind boggling: Walmart checking accounts.   Your...
Three Ways to Broaden Your Revenue Stream

Three Ways to Broaden Your Revenue Stream

In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions at your credit union or community bank that focus on ways to keep the money flowing. Essentially, you’re looking for ways to broaden your revenue...
Looking for a Leader

Looking for a Leader

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle applies at your credit union or community bank.   Last weekend, I visited some friends out-of-state for a golf outing and some good friendly catching-up. My...
How to Hit a Home Run in Leadership

How to Hit a Home Run in Leadership

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members. Traditionalists who’ve devoted years of service to the industry. They’re often rooted in age-old customs, and they hold history in the highest regard....
What Makes a Good Testimonial

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...
Why Good Leaders Don’t Need Luck

Why Good Leaders Don’t Need Luck

What is luck in leadership? Is there something to it?   As fictional character Harvey Dent famously said, “I make my own luck.”    But still, what is luck in the first place? Is it some kind of magical ingredient or secret sauce that guarantees good luck?...