by Austin Lohnes | Marketing
Marketing lessons are everywhere. Take parenting, for example. My wife’s sister, LeeAnn, and her daughter were in town for a brief visit last week. They stayed with us for a couple of nights. My wife and I have no children of our own, so the time I’ve spent...
by Austin Lohnes | Strategy
For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable. But those staggeringly low numbers they call prices aren’t so eye popping anymore. It’s the much larger numbers that are mind boggling: Walmart checking accounts. Your...
by Austin Lohnes | Strategy
In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions at your credit union or community bank that focus on ways to keep the money flowing. Essentially, you’re looking for ways to broaden your revenue...
by Austin Lohnes | Content Marketing
Developing a video strategy at your credit union or community bank is critical. As we tell clients during marketing assessments, video is the future. Here are five examples of successful video marketing and how these examples should apply to your video strategy. ...
by Austin Lohnes | Leadership
We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle applies at your credit union or community bank. Last weekend, I visited some friends out-of-state for a golf outing and some good friendly catching-up. My...
by Austin Lohnes | Leadership
Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members. Traditionalists who’ve devoted years of service to the industry. They’re often rooted in age-old customs, and they hold history in the highest regard....
by Austin Lohnes | Marketing
Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...
by Austin Lohnes | Leadership
What is luck in leadership? Is there something to it? As fictional character Harvey Dent famously said, “I make my own luck.” But still, what is luck in the first place? Is it some kind of magical ingredient or secret sauce that guarantees good luck?...
