What Makes a Good Testimonial

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks. If the best kind of reference comes by word of mouth, then you can bet that a good testimonial works magic. We tell credit unions and community banks this often during...
Winning Leadership in March and Beyond

Winning Leadership in March and Beyond

It’s the best time of the year! College basketball and March Madness© bring us the greatest tournament in the world! The highs, the lows, the peaks, the valleys, the triumph and the heart-wrenching agony of it all.   Just like the financial services industry, the...
How to Win an Academy Award With Your Marketing

How to Win an Academy Award With Your Marketing

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing. This year for film, “West Side Story,” “Encanto” and “Dune” are just some of the potential award winners this year.   But Oscar winners aren’t just great...
Why Good Leaders Don’t Need Luck

Why Good Leaders Don’t Need Luck

What is luck in leadership? Is there something to it?   As fictional character Harvey Dent famously said, “I make my own luck.”    But still, what is luck in the first place? Is it some kind of magical ingredient or secret sauce that guarantees good luck?...
We Need You to Lead Us

We Need You to Lead Us

Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.   I was standing in the general boarding area at the gate with approximately 500 other folks—all of us looking like we just witnessed a puppy murder....
Everything You Need to Know About YouTube TV

Everything You Need to Know About YouTube TV

Cable is out. Streaming is in. You’ve probably heard your Gen Z or Millennial kids say as much. It goes something like this. “Cable’s gotten too expensive, we’re gonna cancel and do more streaming.” But this isn’t just a conversation over family dinner. It’s a...
Three Leadership Pitfalls and How to Avoid Them

Three Leadership Pitfalls and How to Avoid Them

You’ve likely seen the graphic showing two people near a mountaintop. One person proudly reaches the top and doesn’t bother helping lower climbers. The second individual doesn’t quite get to the top of the mountain but outstretches a hand to those still behind so...
Focus: Strategy’s Secret Weapon

Focus: Strategy’s Secret Weapon

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has (or should have) a sense of what their overall focus strategy is when it comes to growth. We often think that having the best strategy means having the...