Now is The Time to Get Ahead With Your Marketing

Now is The Time to Get Ahead With Your Marketing

The classic Boy Scouts motto famously says, “Always be prepared.” Despite disaster recovery and pandemic plans, I’m not sure anything could have prepared credit unions and community banks for COVID-19. But we can prepare for the post-pandemic world.   How?  ...
Top Four Hazards Your CU Needs To Avoid Now

Top Four Hazards Your CU Needs To Avoid Now

This post by Mark Arnold originally appeared on cutimes.com.   COVID-19 is one of the biggest challenges of our time. The pandemic’s health threat and death rate are the likes of which we have not seen in generations. And of course we are likely to feel the...
Be Deliberate, Not Desperate, With Your Marketing

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
You Can Be An Adaptable Leader. Here’s How.

You Can Be An Adaptable Leader. Here’s How.

We’re quickly learning how important adaptability is, aren’t we? Organizations, teams, and individuals who are adaptable are having a bit of a better go during this current crisis, at least as it relates to navigating the business portion of it. It seems...