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How to NOT Get Overwhelmed in 2020

How to NOT Get Overwhelmed in 2020

It’s 2020! A new year! A new decade! Get excited people!   Such is the theme of many articles this week. You’ve likely read at least one of them, and yes, we’ve written a few of them ourselves.   But as you’re getting set for this new year, new decade and...

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20/20 Vision For 2020

20/20 Vision For 2020

As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already wearing corrective lenses or “readers” it’s only a matter of time before your lenses get...

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Three Ways to Avoid a Sales Culture

Three Ways to Avoid a Sales Culture

“I never look at deals as one deal. I look at them as a gateway to many more.” --Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member   This quote is more than a nugget of gold (pun intended) for anyone in business. It’s also proof that...

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How To Operationalize Your Brand

How To Operationalize Your Brand

Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?”   The simple answer:...

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How To KISS Your Marketing Strategy

How To KISS Your Marketing Strategy

If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well.   KISS is a simple acronym you can use when it comes to analyzing your...

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Apple Disrupts the Banking Space

Apple Disrupts the Banking Space

Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks about the card’s simplicity, transparency, privacy, ease and security....

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Five Stories That Sell

Five Stories That Sell

A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period.   The reality is, your consumers don’t see themselves as consumers. They...

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