Choosing a partner to help your financial institution grow can be challenging. How can you be sure the one you choose will provide the right balance of knowledge and results? The case studies below provide insight on how On The Mark Strategies has helped other financial institutions succeed.
UniWyo Federal Credit Union always had a great logo, but it needed a great brand. The credit union got much more than that when it rebranded.
Denver Community Credit Union went into its rebrand seeking clarification on who it was and who it wanted to serve. Armed with that information, the credit union now nurtures its brand daily from the inside out.
Commonwealth Credit Union took its strong internal culture and transformed it into a strong brand. The result is greater community involvement and better recognition in its marketplaces.
Caro had a name tied to a local education community for decades. Its new name positions it for future growth while paying homage to its legacy members.
Forge Credit Union was once PST EFCU. As the credit union grew, its core membership base outgrew its name. The credit union needed a name that would position it for future growth.
Arizona’s First Credit Union uses marketing audit results to better focus brand energy, improve team cohesion and refine key membership targets.
Illinois-based Rock Valley Credit Union finds consistency, clarity and over a year of consecutive monthly positive loan growth since having a marketing audit.
Roanoke Postal Credit Union needed a new name after obtaining a community charter. After becoming Blue Eagle Credit Union, it saw 16.5% loan growth in one year.
Formerly Dallas Telco Federal Credit Union, GO Federal Credit Union required a new name to maximize its community charter. In addition to a new name, it got a brand that rejuvenated the credit union.