Stay True to Your Brand During Pandemic

Stay True to Your Brand During Pandemic

This post originally appeared on news.cuna.org.   Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies.   He...
Be Deliberate, Not Desperate, With Your Marketing

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
10 Best Practices for a Successful Name Change

10 Best Practices for a Successful Name Change

Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
Man-Branding with Manly Bands

Man-Branding with Manly Bands

My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.   “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary.   Manly...