by Mark Arnold | Feb 11, 2019 | Branding
Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...
by Taylor W. Wells | Jan 30, 2019 | Branding
If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...
by Mark Arnold | Dec 5, 2018 | Branding
“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
by Elizabeth Arnold | Nov 8, 2018 | Branding
If your credit union or bank’s website were a dating profile, what first impression would you be giving prospects? Are you the hip, attractive guy who runs five miles a day with his golden retriever, or are you the disheveled old guy with a broken tooth? First...
by Taylor W. Wells | Nov 7, 2018 | Branding
There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...
by Taylor W. Wells | Oct 24, 2018 | Branding
While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months and can be a little confusing, especially for a traveler late at night. While trying to...
by Mark Arnold | Sep 12, 2018 | Branding
An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...
by Mark Arnold | Aug 24, 2018 | Branding
Starbucks announced this week it will be opening its first U.S. “signing store,” a store designed to uniquely serve the hearing impaired. The coffee giant has long been known for their brand dedication, employee-centric culture and willingness to think outside the...
