by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Elizabeth Arnold | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...
by Mark Arnold | Branding
“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
by Elizabeth Arnold | Branding
Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer look. First, a picture. That frumpy kid you saw on your way to work this morning who’s staring at his phone waiting for the school bus?...
by Mark Arnold | Branding
Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
by Matt Monge | Branding, Creativity, Leadership
You Have to Ask Yourself One Question: “Do I Feel Plucky?” (Well, do ya?) Whether you find yourself in a leadership role or a creative role — or perhaps yours is both — it’s increasingly clear that what we’ll refer to as creative courage is a...
by Elizabeth Arnold | Branding
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands. “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary. Manly...
by Mark Arnold | Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and Marvel how could I not? I mean let’s be real: you had me at Star Wars. But as I come up for air after binging The Mandalorian and The...