by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Branding, Strategic Planning
An old adage goes, “The best time to plant a tree is 20 years ago; the next best time is today.” You could easily say the same for strategic planning (although we certainly hope the strategic plans at your credit unions or community banks...
by Matt Monge | Branding, Culture, Leadership, Learning and Development, Marketing, Strategic Planning, Strategy
GROWING PAINS Growing Pains. Or…growing pains. Ah, now didn’t those two things bring two very different visceral responses? The former was a beloved, if not a bit cheesy in retrospect, sitcom chronicling the exploits of the Seaver family, of Long Island, New...
by Taylor W. Wells | Branding
Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not. More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving....
by Elizabeth Rider | Branding
This post originally appeared on news.cuna.org. Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies. He...
by Mark Arnold | Branding
“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...
by Elizabeth Rider | Branding
Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer look. First, a picture. That frumpy kid you saw on your way to work this morning who’s staring at his phone waiting for the school bus?...
by Mark Arnold | Branding
Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...