by Mark Arnold | Branding
If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing makes it clear – we serve non-traditional workers. If...
by Elizabeth Rider | Branding
I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or community bank’s success? No! If you want to succeed, you’ll have to change how you look at a lot of things. And you must make sure...
by Sean Galli | Branding, Member Experience
No one likes to make people wait, but sometimes you have to do it. Like it or not, waiting is part of your lobby experience. Your branch might be short-staffed, or maybe you have an unexpected rush during lunch hour. But those scenarios don’t mean consumers should...
by Sean Galli | Branding, Marketing
Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling multiple big-ticket projects. But in reality, it’s one of the the most important things you can do. To illustrate just how important,...
by Sean Galli | Branding, Marketing
You want to get younger. Understandable. After all, what credit union in America doesn’t want to reach used car shoppers and first-time home buyers? But does it seem like nothing you do actually penetrates the newer generations? Enter sticker marketing. ...
by Matt Monge | Branding, Content Marketing, Marketing
Father’s Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good natured ribbing, what usually underlies that ribbing is a respect and gratefulness for the lessons they’ve taught us all along the way. TV...
by Matt Monge | Branding, Content Marketing, Marketing
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
