Want Growth? Refine Your Niche.

Want Growth? Refine Your Niche.

If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing makes it clear – we serve non-traditional workers. If...
What’s Your Organization’s Mindset?

What’s Your Organization’s Mindset?

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or community bank’s success?   No!   If you want to succeed, you’ll have to change how you look at a lot of things. And you must make sure...
Seven Easy Ways to Refresh Your Website

Seven Easy Ways to Refresh Your Website

Your website says a lot about you. Everything from color themes to formatting tells your members or customers about your brand. And if your website says the wrong things, you’ll find yourself losing loans to web-savvy competitors. To say the right things about your...