10 Best Practices for a Successful Name Change

10 Best Practices for a Successful Name Change

Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
Man-Branding with Manly Bands

Man-Branding with Manly Bands

My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.   “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary.   Manly...
How To Operationalize Your Brand

How To Operationalize Your Brand

Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?”   The simple answer:...
Name That Brand Tune

Name That Brand Tune

If your brand were a song, what song would it be?   There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...