by Colleen Cormier | Jul 15, 2019 | Branding
Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and adding something completely outside of its wheelhouse to its menu....
by Elizabeth Arnold | Jul 3, 2019 | Branding
A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand gaps, and how to close them, live from the Grand Canyon.
by Taylor W. Wells | Jun 26, 2019 | Branding
When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors. That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
by Mark Arnold | Jun 19, 2019 | Branding
Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...
by Elizabeth Arnold | Jun 11, 2019 | Branding
Branding is universal. Whether in Midland, Texas, or Milan, Italy, brands are everywhere. They’re competing for consumer attention, which means some brands win and some brands lose—even if both stay in the game. I say this because my roommates and I recently returned...
by Mark Arnold | May 29, 2019 | Branding
Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
by Taylor W. Wells | May 15, 2019 | Branding
A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
by Taylor W. Wells | Apr 10, 2019 | Branding
There’s a terrific scene in the 1995 Brady Bunch Movie when father Mike Brady tells his family “Put on your Sunday best, kids. We’re going to Sears!” The titular family loads up the station wagon, all smiles and singing, to the local Sears, even...
