Stay True to Your Brand During Pandemic

Stay True to Your Brand During Pandemic

This post originally appeared on news.cuna.org.   Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies.   He...
Be Deliberate, Not Desperate, With Your Marketing

Be Deliberate, Not Desperate, With Your Marketing

“We’re in a recession—we’ve got to cut marketing!” “Since our income is down we need to cut our expenses. So let’s start with marketing.” “We’re going to pause our marketing efforts until this pandemic and economic crisis passes.” Do any of those (or similar) phrases...