by Mark Arnold | Dec 5, 2018 | Branding
“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
by Elizabeth Arnold | Nov 8, 2018 | Branding
If your credit union or bank’s website were a dating profile, what first impression would you be giving prospects? Are you the hip, attractive guy who runs five miles a day with his golden retriever, or are you the disheveled old guy with a broken tooth? First...
by Taylor W. Wells | Nov 7, 2018 | Branding
There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...
by Taylor W. Wells | Oct 24, 2018 | Branding
While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months and can be a little confusing, especially for a traveler late at night. While trying to...
by Mark Arnold | Sep 12, 2018 | Branding
An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...
by Mark Arnold | Aug 24, 2018 | Branding
Starbucks announced this week it will be opening its first U.S. “signing store,” a store designed to uniquely serve the hearing impaired. The coffee giant has long been known for their brand dedication, employee-centric culture and willingness to think outside the...
by Taylor W. Wells | Aug 15, 2018 | Branding
Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience as a class in touring the Starbucks Reserve Roastery and credit union...
by Taylor W. Wells | Aug 8, 2018 | Branding
Last month I had the honor and privilege of serving as one of the lead instructors at the annual CUES School of Strategic Marketing held in Seattle. We talked all things credit union branding and marketing for credit unions. It was a terrific week of fun and...
