by Elizabeth Arnold | Mar 4, 2020 | Branding
Gen Z money habits are a thing of intrigue for many credit union and community bank marketers. So let’s take a closer look. First, a picture. That frumpy kid you saw on your way to work this morning who’s staring at his phone waiting for the school bus?...
by Mark Arnold | Feb 26, 2020 | Branding
Changing your credit union’s or community bank’s name can be as scary as {insert your preferred cuss word here}. However, fear is often the enemy of risk. While making the strategic decision to update your name is bold, it doesn’t have to be filled with apprehension,...
by Matt Monge | Jan 22, 2020 | Branding, Creativity, Leadership
You Have to Ask Yourself One Question: “Do I Feel Plucky?” (Well, do ya?) Whether you find yourself in a leadership role or a creative role — or perhaps yours is both — it’s increasingly clear that what we’ll refer to as creative courage is a...
by Elizabeth Arnold | Jan 14, 2020 | Branding
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands. “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary. Manly...
by Mark Arnold | Dec 11, 2019 | Branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and Marvel how could I not? I mean let’s be real: you had me at Star Wars. But as I come up for air after binging The Mandalorian and The...
by Mark Arnold | Nov 26, 2019 | Branding
Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?” The simple answer:...
by Taylor W. Wells | Aug 7, 2019 | Branding
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...
by Taylor W. Wells | Jul 24, 2019 | Branding
When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...
