Is Your Credit Union More Than a Piggy Bank?

Is Your Credit Union More Than a Piggy Bank?

Note: This post by Mark Arnold originally appeared on cuinsight.com. During a recent brand workshop working with a credit union partner in the Southeast, a leadership team member made the following observation about their credit union culture: “We must always be more...
Brand Smack: The Origami Toothbrush Flower

Brand Smack: The Origami Toothbrush Flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye,...
Wells Fargo Missed It: Your Logo Is Not Your Brand

Wells Fargo Missed It: Your Logo Is Not Your Brand

Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...
Your Brand Goes Beyond Your Walls and Hours

Your Brand Goes Beyond Your Walls and Hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...
How Raising a Puppy is Like Branding

How Raising a Puppy is Like Branding

“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less than four months. After researching, researching and researching some more...
Come Inside, We’re Awesome

Come Inside, We’re Awesome

There’s a little boutique in the small town where I live. It sells mostly clothing, jewelry, and scented candles, but it has a unique sign above the main entrance reading, “Come Inside, We’re Awesome!” That’s a bold statement coming from any...