by Sean Galli | Consumer Engagement
These days, it’s all about the consumer’s experience. And you don’t need to go far to see that. A quick trip to a Wells Fargo location’s Yelp page displays review after review criticizing the bank’s horrendous service. Not their products; their service. Your...
by Sean Galli | Consumer Engagement
Your credit union or community bank needs new members or customers. Every new account opened gives you a new opportunity for loan growth. I know it. You know it. But you’re losing consumers instead. And the scary part: you can’t see it happening. “Silent...
by Taylor W. Wells | Branding, Consumer Engagement, Marketing, Member Experience
Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, financial institutions need a lot to succeed....
by Taylor W. Wells | Consumer Engagement
The coronavirus outbreak continues to reshape how the American retail landscape looks and operates. In our new age of “social distancing,” curbside delivery is now the temporary norm for many businesses including restaurants, pharmacies and even some clothing...
by Taylor W. Wells | Consumer Engagement
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling red-shirted Target employee who offered a shopping cart and...
by Mark Arnold | Consumer Engagement
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent of employee learning. It puts its employees through all...
by Mark Arnold | Consumer Engagement
I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a minute. “The best way to gain a customer is to not lose one you already have.” Financial...
by Taylor W. Wells | Consumer Engagement
Earlier this month I had dinner at a local Mexican food restaurant. My experiences there have always been generally favorable and the small town atmosphere really adds to the appeal. My family and I go often enough that most of the wait staff knows us by name, which...
