by Mark Arnold | Jun 5, 2019 | Consumer Engagement
I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a minute. “The best way to gain a customer is to not lose one you already have.” Financial...
by Taylor W. Wells | Feb 14, 2019 | Consumer Engagement
Earlier this month I had dinner at a local Mexican food restaurant. My experiences there have always been generally favorable and the small town atmosphere really adds to the appeal. My family and I go often enough that most of the wait staff knows us by name, which...
by Colleen Cormier | Jan 23, 2019 | Consumer Engagement
My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was not an existing color, nor was it an easy one to blend. The paint technician,...
by Colleen Cormier | Jan 16, 2019 | Consumer Engagement
Recently I had the unfortunate experience of calling a government agency. I was experiencing problems doing something online and ran up against an expiring deadline. I had to speak to a real person to get the situation resolved, but the phone menu didn’t cooperate....
by Taylor W. Wells | Dec 26, 2018 | Consumer Engagement
Sample generic mission statement of ABC financial institution: Our bank/credit unit exists to serve the needs of our customers/members by utilizing the latest and greatest in financial products and services. Sorry for the delay — I read that and then instantly fell...
by Colleen Cormier | Nov 19, 2018 | Consumer Engagement
My spouse and I are considering refinancing our home to see if we can lower our monthly payment before interest rates rise. I made the mistake of filling out an online form which sent my information to what seems like every financial institution in the country. I...
by Taylor W. Wells | Oct 31, 2018 | Consumer Engagement
Our family has always gone all-in for Halloween (think the Griswold house from “Christmas Vacation”). Spooky lights, tombstones, fog machine—the works. We’ve also added, over the years, several animatronic zombies. Unfortunately a few weeks ago, one of our first...
by Mark Arnold | Oct 17, 2018 | Consumer Engagement
One of the most talked about trends in financial services today is journey mapping. The term is commonly used to reference what it’s like—from beginning to end—for the consumer to “experience” doing business with you (i.e. your credit union or bank). The journey map...
