Zombies, Hardware Stores and Your Brand

Zombies, Hardware Stores and Your Brand

Our family has always gone all-in for Halloween (think the Griswold house from “Christmas Vacation”). Spooky lights, tombstones, fog machine—the works. We’ve also added, over the years, several animatronic zombies. Unfortunately a few weeks ago, one of our first...
7 Tips to Wow Your Members

7 Tips to Wow Your Members

Last week I taught at Southwest CUNA Management School. I’ve been on faculty there for more than 10 years, and let me tell you: these students are amazing. We talked about branding and how credit union employees living a brand involves more than wearing a logo shirt....