by Colleen Cormier | Jul 16, 2013 | Branding, Consumer Engagement
The user experience (UX) is one of the keys in reaching consumers today. The user experience is not just a buzz word—it’s a strategic approach you must develop. How members or customers actually use your website and branch matters. In the video clip below, Mark shares...
by Colleen Cormier | May 28, 2013 | Consumer Engagement, Leadership
Financial institutions have all kinds of assets. Fixed assets. Branches. Loans. Investments. You get the idea. Most of the assets are things. The reality is that the most important assets at credit unions or banks aren’t classified as assets. Here are a few to...
by Colleen Cormier | May 7, 2013 | Consumer Engagement, Marketing
Several credit unions (see Verity Credit Union’s Verity Moms and Fort Worth Community Credit Union’s Gabby) have used blogs and social media to engage females. One credit union is going in the opposite gender direction with its Stone Age Dad blog/social media...
by Colleen Cormier | Apr 30, 2013 | Consumer Engagement, Marketing
Service equals sales. That is a simple but true formula: the better you serve consumers the more sales you typically have. Too many times we separate the two, when in fact they are often one and the same. We also overcomplicate what is involved when it comes to...
by Colleen Cormier | Apr 16, 2013 | Consumer Engagement, Marketing
What is the financial services world coming to? Justin Bieber is offering a pre-paid debit card for teens. Are you serious? It’s bad enough we have to listen to his music and watch his ridiculous commercials. Now we have to compete with him, too? Although there will...
by Colleen Cormier | Apr 11, 2013 | Consumer Engagement, Marketing
The term personal banking kind of loses its luster when it comes to the online experience provided by most financial institutions. As new online technologies emerge, consumers are expecting the same level of service they receive in the branch when they conduct their...
