What Jazz Teaches Us About Marketing

There are all types of music: classical, hard rock, rap, grunge and country. And then there is jazz—a unique music style born in New Orleans. During the Credit Union National Association’s Marketing Management School (held in New Orleans), Hattie Bryant opened the...

Ideas to Build and Live Your Brand

Building and living your bank or credit union brand is challenging. After all, if it were easy financial institutions would be perceived as an Apple, Google or Coca-Cola (some of the best brands going today). Instead, most banks and credit unions come across as...

To Re-Name or Not to Re-Name

A recent article in Adweek magazine highlighted the absurdities in a number of Internet start-up company names. These ran the goofy gamut from Qoop and Heekya to Fairtilizer and the surreal Doostang. The crux of the article is that social media platforms are slowly...

Eliminate the Non Essentials

“The wisdom of life consists in the elimination of non-essentials.” —Lin Yutang The above quote starts chapter one in Greg McKeowan’s book Essentialism. While the book deals more with how you handle your multiple responsibilities, there are plenty of business...

Simplify Your Strategic Plan

In preparing for a recent strategic planning session I was conducing for a new client I had the opportunity to review their prior plans. They actually had two—one strategic and one operational. Each was close to 100 pages (with graphs, charts, data, etc.). When they...