Strategic Planning & The Empty Chair

Note: This piece originally appeared in CU Insight and CB Insight We’re in the fourth quarter of the year. The end of October and the start of November tend to mean one thing on the credit union and banking calendar: planning season. While some financial institutions...

Give Your Marketing A Check-Up

Most everyone hates going to the doctor. Even a routine physical is a pain in the…..well, you get the idea. Whether it’s “turn and cough” or “roll up your sleeve and give us a blood sample,” the experience is less than desirable. However, those regular check-ups are...

Three Brands Suffering from Identity Crises

Earlier this week we started a three-part series on brands facing identity crises and what banks and credit unions can learn from them. So far we’ve looked at JCPenney and RadioShack. Our last installment in the series examines at Barnes & Noble. Specific brand...

Did You Hire a Marketer to Ignore?

We like to write to a variety of different audiences on our blog. Today, our topic is written mainly for bank and credit union senior executives. The question is — did you hire a marketing expert that you are currently ignoring? And, if so, why? Modern marketing is a...

Five Ideas to Boost Cross-Sales

Cross-sales. While rarely anybody’s favorite thing to talk about (with the exception of maybe sales trainers) cross-sales are an increasingly vital part of the revenue mix for banks and credit unions. Deepening relationships and getting more from current members and...