Millennial Generation: Overhyped or Just Right?
Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there’s anything the Millennial Generation gets right,...
Why Most Millennials Don’t Go a Week Without Venmo
Two years ago, I refused to use Venmo. Today, I don’t go a week without it. Most weeks actually involve five to six Venmo transactions. My personal change in thinking reflects what many credit union and bank marketers will find when marketing to millennials and their...
Why My Roommate Banks With Simple
Hannah Pickle is a thriving professional in the high-powered marketing office of a 12-story Dallas luxury senior living community. She’s always on the go, balancing family, volunteer and night school responsibilities. She’s also my 22-year-old roommate, a tech-savvy...
Tips For Building Lasting Financial Relationships With Millennials
The words “lasting” and “Millennial Generation” don’t typically seem to go together. Most people’s false stereotypes of the Millennials include they are over-praised whiners, kids who jump from fad to fad, and a group that is more concerned about technology connection...
Reaching the Female Millennial Market
Most statistics indicate Millennials now comprise about 25% of the total US population. That equates to roughly 81 million people. Millennial females make up about half that number, or around 40 million people. As the rise of the millennial generation continues, bank...
Marketing to Millennials With Kids
You cannot market to the Millennial parent the same way you marketed to the Gen. X or Baby Boomer parent. If you want to learn what adjustments you should make to your marketing strategy with this unique group, then I highly suggest you read Millenials with Kids.
Tweens & Banking: A Match Or A Mess?
If your financial institution does not reach the small screen, then it will not reach this generation of digital natives.